Ford Europe still expects smaller loss this year and a breakeven in 2015

Article by Christian A., on April 18, 2014

Ford Motor Co. has reiterated a forecast for a reduced loss in Europe in 2014 and a breakeven in 2015, as the carmaker sees indications of recovery. Vehicles sales in Europe have surged 6.3 percent through February 2014, after dropping to a two-decade low last year. Ford has been capturing share in Europe and in key markets like Germany, COO Mark Fields remarked at the New York Auto Show.

He said that the good news for Ford is that both the market and the carmaker’s performance in the first quarter were growing. Fields said that they are starting to see their turnaround plan be effective.

Field said in a speech officially opening the New York show that Lincoln MKZ mid-size sedan is “starting to resonate” with US consumers, adding that Ford hasn’t changed its recall practices in light of a callback crisis currently being experienced by General Motors over faulty ignition switches.

Fields is considered as the prime candidate to succeed Alan Mulally as Ford’s chief executive. Executive Chairman Bill Ford has said he has been discussing with Mulally on the importance of making a smooth transition to his successor.

Ford said on Bloomberg TV that final act of a “great CEO is having a great transition,” but declined to say if Fields would be the next top honcho at the carmaker. [source: automotive news - sub. required]

Topics: ford, europe, loss

If you liked the article, share on:

Comments

Recommended

All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries