Ford Europe still expects smaller loss this year and a breakeven in 2015

Article by Christian A., on April 18, 2014

Ford Motor Co. has reiterated a forecast for a reduced loss in Europe in 2014 and a breakeven in 2015, as the carmaker sees indications of recovery. Vehicles sales in Europe have surged 6.3 percent through February 2014, after dropping to a two-decade low last year. Ford has been capturing share in Europe and in key markets like Germany, COO Mark Fields remarked at the New York Auto Show.

He said that the good news for Ford is that both the market and the carmaker’s performance in the first quarter were growing. Fields said that they are starting to see their turnaround plan be effective.

Field said in a speech officially opening the New York show that Lincoln MKZ mid-size sedan is “starting to resonate” with US consumers, adding that Ford hasn’t changed its recall practices in light of a callback crisis currently being experienced by General Motors over faulty ignition switches.

Fields is considered as the prime candidate to succeed Alan Mulally as Ford’s chief executive. Executive Chairman Bill Ford has said he has been discussing with Mulally on the importance of making a smooth transition to his successor.

Ford said on Bloomberg TV that final act of a “great CEO is having a great transition,” but declined to say if Fields would be the next top honcho at the carmaker. [source: automotive news - sub. required]

Topics: ford, europe, loss

If you liked the article, share on:

Comments

Recommended

A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries