Ford execs applaud North Park Lincoln’s ways of handling luxury customers

Article by Christian A., on December 23, 2010

North Park Lincoln in San Antonio has been selling so many vehicles that the Ford Motor Co. executives just couldn’t help but notice. During their survey, they found out that North Park offers a lot of customer perks, including offering fresh-baked cookies, complimentary bottled water, car washes and morning pastries.

Billy Vaughn, 54, general manager and partner at North Park Lincoln, said that customers get the sense that “the dealership is dedicated to them."

Ford’s executives now think that Vaughn's practices should be used as a model for how Lincoln dealers should handle their customers. C.J. O'Donnell, Lincoln's group marketing manager, said that Vaughn possesses an “innate understanding of the luxury marketplace.”

O'Donnell also cited Vaughn's innovative thinking. O'Donnell said that before meeting with Ford leaders in October, Vaughn pushed Ford to consider investing in "people at the dealership level.”

This means that margins have to be adjusted so that dealers can reward staff for outstanding work. Ford is hoping that other Lincoln dealerships will emulate Vaughn and be more competitive against Lexus and other luxury segment rivals. [via autonews - sub. required]

Topics: ford, lincoln, dealer

If you liked the article, share on:

Comments

Recommended

It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Jaguar fans, as well as auto enthusiasts in general, has a reason to celebrate this week as the brand gave everyone a peek of the new 2018 XF Sportbrake. This...
by - April 28, 2017
BMW has revealed that its i brand has partnered with TED in order to launch a worldwide search of unique ideas under the title “NextVisionaries.” This brand has long been...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries