Ford execs applaud North Park Lincoln’s ways of handling luxury customers

Article by Christian Andrei, on December 23, 2010

North Park Lincoln in San Antonio has been selling so many vehicles that the Ford Motor Co. executives just couldn’t help but notice. During their survey, they found out that North Park offers a lot of customer perks, including offering fresh-baked cookies, complimentary bottled water, car washes and morning pastries.

Billy Vaughn, 54, general manager and partner at North Park Lincoln, said that customers get the sense that “the dealership is dedicated to them."

Ford’s executives now think that Vaughn's practices should be used as a model for how Lincoln dealers should handle their customers. C.J. O'Donnell, Lincoln's group marketing manager, said that Vaughn possesses an “innate understanding of the luxury marketplace.”

O'Donnell also cited Vaughn's innovative thinking. O'Donnell said that before meeting with Ford leaders in October, Vaughn pushed Ford to consider investing in "people at the dealership level.”

This means that margins have to be adjusted so that dealers can reward staff for outstanding work. Ford is hoping that other Lincoln dealerships will emulate Vaughn and be more competitive against Lexus and other luxury segment rivals. [via autonews - sub. required]

Topics: ford, lincoln, dealer

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016