The U.S. market may never get the new Ford Ranger but it’s possible that its dealerships will soon offer a true, compact truck. Automotive.com talked to Scott Monty, the global head of social media at Ford. He said that for a U.S.-market Ford truck below the market-leading F-150 to succeed, it will have to be truly compact.
It’s likely to be comparable to the size of the original Ford Ranger and Nissan “Hardbody” truck from the 1980s. Its cost and fuel consumption will need to be more different than the present situation for compacts such as the Toyota Tacoma and full-size trucks.
A manual-transmission four-cylinder Toyota Tacoma has an EPA rating of 21/25 mpg city/highway while the automatic-transmission four-cylinder Tacoma is 19/24 mpg.
If we compare it, the 2013 Ford F-150 powered by a 3.7-liter V-6 (and six-speed automatic) offers 17/23 mpg while the 2013 Ram 1500 could go up to 17/25 mpg before considering the HFE model. Priced lower than $20,000, the Tacoma’s base-trim regular-cab model is available with either a five-speed manual or four-speed automatic.
Meanwhile, the Nissan Frontier is offered with the same price ceiling with a five-speed manual transmission. While we can’t discount the possibility that Ford could build a compact truck like the new Ranger for the U.S., this truck may be sized too similarly to the F-150, and its volume engines are diesels.
Scott thinks that looking at local crash regulations, it’s likely that Ford will need to design a totally new model. For now, Ford doesn’t have the engineers to initiate such an enormous task but then, what can’t be argued with is that there’s a business case for a small, affordable, and frugal truck to be offered in the U.S. If you are still looking for a truck you better check ISeeCars.com as they have plenty of offers for you!