Ford expects an annual sales rate of around 12 million vehicles

Article by Christian Andrei, on December 17, 2010

Ford Motor Co. estimates that December’s U.S. industry sales will match the figures for the last two months, leading to an annual sales rate of about 12 million vehicles.

Jim Farley, Ford’s group vice president of global marketing, sales and service, said that the average transaction prices are higher due to customer demand for expensive trim levels and options such as leather seats. Historically, most of the sales in December occur in its last week.

But Farley said that what makes 2010 challenging is that Christmas and New Year’s fall on a Saturday. He said that he won’t be surprised if there are some “headwinds on the traditional SAAR” as people will be busy on those Saturdays rather than shopping just like in the past years.

Farley also said that he anticipates that the sales pace will recover in the first week of January. Farley added that Ford’s average transaction price is still “robust” since consumers are opting for the pricier trim levels.

He revealed that this trend isn’t only true for the Fiesta subcompact but also “all the way up through the lineup, including F series.” [via autonews - sub. required]

Topics: ford, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Things are looking good at Rolls-Royce Motor Cars as the British luxury carmaker impressed by posting a six-percent jump in deliveries in 2016. Rolls-Royce’s 2016 deliveries of 4,011 units in...
by - January 15, 2017
British luxury sports car maker Jaguar is introducing a bevy of subtle updates to the 2018 Jaguar F-Type Facelift. However, these updates are so subtle that they are barely noticeable...
by - January 14, 2017
As far as Automobili Lamborghini S.p.A. is concerned, 2016 was a very fruitful year. This is all due to the fact that the luxury sports carmaker has delivered the most...
by - January 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries