Ford expects an annual sales rate of around 12 million vehicles

Article by Christian A., on December 17, 2010

Ford Motor Co. estimates that December’s U.S. industry sales will match the figures for the last two months, leading to an annual sales rate of about 12 million vehicles.

Jim Farley, Ford’s group vice president of global marketing, sales and service, said that the average transaction prices are higher due to customer demand for expensive trim levels and options such as leather seats. Historically, most of the sales in December occur in its last week.

But Farley said that what makes 2010 challenging is that Christmas and New Year’s fall on a Saturday. He said that he won’t be surprised if there are some “headwinds on the traditional SAAR” as people will be busy on those Saturdays rather than shopping just like in the past years.

Farley also said that he anticipates that the sales pace will recover in the first week of January. Farley added that Ford’s average transaction price is still “robust” since consumers are opting for the pricier trim levels.

He revealed that this trend isn’t only true for the Fiesta subcompact but also “all the way up through the lineup, including F series.” [via autonews - sub. required]

Topics: ford, sales

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries