Ford eyes to capture mid-sized sedan market with 2013 Fusion

Article by Anita Panait, on January 10, 2012

Ford Motor Co. is getting ready to compete with the top players in the mid-sized sedan market with its 2013 Fusion model, which it unveiled at the Detroit Auto Show. The Fusion’s increasing popularity is reflected on the car’s 2011 U.S. sales, which went up 13% to 248,067 units. Ford will offer the Fusion in three variants – gasoline, gasoline-electric hybrid and plug-in hybrid.

The company redesigned the Fusion for a new stylish look and more space inside, in an attempt to lure potential buyers away from Chevrolet Volt or Toyota Prius. Chris Hamilton, the car's chief of exterior design, said the design goal for Fusion was to provide "a top-drawer visual experience, adding some emotional appeal to an already sensible choice."

Ford will begin selling the Fusion, named Mondeo in Europe, in 2013. The Fusion’s rise in 2011 could be attributed to weak sales of the Toyota Camry and Honda Accord, which suffered supply constraints due to the disaster in Japan.

The new Fusion has the potential to give you top fuel savings in the gasoline, plug-in hybrid and hybrid segments. This is in line with Ford's promise to be the leader in fuel efficiency with every model they launch into the market.

Ford Fusion gives you the widest range of fuel-saving powertrains in its segment. You can choose from plug-in hybrid and hybrid alternatives, two EcoBoost engines, an automatic start stop system, a four-cylinder engine, front-wheel drive or all-wheel drive applications, plus your choice between manually or automatic shifted six-speed transmissions.

The 1.6-L EcoBoost will give you top-notch non-hybrid four-cylinder fuel efficiency of 26 miles per gallon for city driving and 37 miles per gallon for highway driving. Meanwhile, the 2.0-L EcoBoost engine that is partnered with the six-speed SelectShift Automatic transmission gives you outstanding performance. This particular EcoBoost engine has 19-inch wheels and tires as well as all-wheel drive that can provide more torque to the back wheels.

Fusion Hybrid was named as the 2010 North American Car of the Year, and it still strives to evolve and innovate. Case in point, the new lithium-ion batteries that help shave off weight and give the car more power especially when compared to the nickel-metal hydride batteries that were used in earlier models. Maximum speed has also improved when using electric-only power to 62 mph.

Moreover, Ford Fusion Hybrid now has a 2.0 L Atkinson-cycle gasoline engine. The four-cylinder engine is smaller than the 2.5-liter engines you see on earlier models, but it delivers the same level of power and performance. The innovative powertrain has the potential to give you top-notch fuel efficiency of 44 miles per gallon for highway driving and 47 miles per gallon for city driving. The car's fuel economy is better than both the 2012 Toyota Camry Hybrid and the 2011 Hyundai Sonata Hybrid.

Among all Ford Focus models, the Fusion Energi plug-in hybrid has the best fuel efficiency. It aims to be the midsize car in the entire world that delivers the most fuel savings. The model will launch this autumn, and is expected to deliver at least 100 MPGe. That means that it can go around a mile per gallon and is 8 MPGe and 13 MPGe more than the Chevrolet Volt and the Toyota Prius plug-in hybrid, respectively.

The new Fusion 1.6-liter is the first Ford product to feature both automatic transmission and the automatic start and stop system. The Fusion 1.6-L turns the engine power off when you stop the car and restarts it seamlessly as soon as the driver lets go of the brakes. This helps Fusion lower fuel consumption, as well as emissions by around 3.5%.

Topics: ford, ford fusion, sedan

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