Ford F-150 SVT Raptor becomes top selling licensed toy truck among kids

Article by Christian Andrei, on December 28, 2012

A replica of the latest Ford F-150 SVT Raptor high-performance truck is already available and quickly selling out at the toy shops near you. In fact, sales of the Ford high-performance toy truck seem to be a reflection of the top-selling stature of the actual car, which posted a 40% increase in 2012. Already, sales of Raptor licensed products are leading their categories in the toy and gaming segments.

Kids of all ages like playing with the pickup truck and manufacturers know it. The licensing demands on Ford Motor Co. have become so high that the truck has replaced GM’s Hummer brand as the most desired licensed truck. How popular the Raptor’s licensed merchandise is reflects its top position in the performance truck market.

Because of its image as the ultimate high-performance off-road pickup, its sales have gone up this year by 20%, surpassing the record last year. Raptor sales reached the peak in October and November, its first and second best sales months ever. Mark Bentley, licensing manager, Ford Global Brand Licensing, said that when the Raptor was launched in the toy and video game companies three years ago, the company was confident that it had a “winner” in the model.

Numerous toy and video game brands around the world have reaped success because of these Raptor-inspired creations. He added that Raptor’s potential was obvious to licensing executives from all the top brands and they immediately asked to ink deals with Ford Global Brand Licensing.

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