Ford F-Series Super Duty gets upgraded for the 2013MY, receives Platinum model

Article by Christian Andrei, on March 10, 2012

What Ford’s 2013 F-Series Super Duty offers is a truck that’s tough and capable but also comes with features that make driving a pleasant experience. For the first time ever, a Platinum series model will be offered. Ford is also offering the addition of SYNC® with MyFord Touch. The F-Series Super Duty Platinum builds on the success of the F-150 Platinum light-duty series that made its debut in 2009.

However, customers will also get the best truck luxury amenities. In 1999, Ford pioneered the high-end luxury truck segment when it presented the special-edition 2000 Harley-Davidson F-150. The first King Ranch Super Duty arrived in 2003 and then the 2004 Harley-Davidson Super Duty came after. What Ford has in its current lineup now are several high-end Lariat and King Ranch Super Duty models.

It believes that this new Platinum will fill the rising luxury requirements of its customers and dealers. It is offered just in the Super Duty crew cab and could be ordered as an F-250, F-350 or F-450 pickup and with the Ford-designed and Ford-built 6.7-liter Power Stroke® diesel engine or the 6.2-liter V8 gas engine. The Platinum series has a grille that comes with a satin chrome surround enhanced by perforated mesh inside. This grille is highlighted by chrome tow hooks and a monochromatic bumper. Chrome is used heavily on the Super Duty Platinum exterior, including the door handles, mirror caps, running boards and exhaust tip.

The “Platinum” name in chrome letters is used on the boxside on both sides of the truck. Its tailgate is trimmed with a satin chrome appliqué, the same as the one applied on the F-150 Platinum. Making it more stunning are 21-inch polished-aluminum wheels with painted black inserts. Its interior has unique wood grain appliqués that raise its luxury level. Its steering wheel is heated and covered with leather and comes with genuine wood accents.

Premium wood grain is used to cover the instrument panel, center stack and door trims. There is a new storage area found on top of the dash that consists of two USB ports, SD card slot, audio-video connections, and a 12-volt charging port that could be used for cell phones and other digital devices.

Press Release

2013 Ford Super Duty

Ford F-Series Super Duty customers demand a truck with toughness and capability, yet they still appreciate the amenities that make their driving experience more enjoyable. The 2013 F-Series Super Duty offers both, with a first-ever Platinum series model and the addition of SYNC® with MyFord Touch®.

"The F-Series Super Duty Platinum is the latest expression of Built Ford Tough truck luxury," said Brian Rathsburg, F-Series Super Duty Marketing manager. "It has a distinct appearance and a long list of features to deliver a superior experience. Along with that, it has all of the capability F-Series trucks are famous for."

Building on the success of the F-150 Platinum light-duty series that debuted in 2009, the F-Series Super Duty Platinum offers customers the ultimate in truck luxury.

Ford pioneered the high-end luxury truck segment in 1999 when it introduced the special-edition 2000 Harley-Davidson F-150. In 2003 the first King Ranch Super Duty arrived, followed by the 2004 Harley-Davidson Super Duty. Today, Ford sells a rich mix of high-end Lariat and King Ranch Super Duty models; the new Platinum will further meet the growing luxury needs of customers and dealers.

Available only in the Super Duty crew cab, it can be ordered as an F-250, F-350 or F-450 pickup and with the Ford-designed and Ford-built 6.7-liter Power Stroke® diesel engine or the 6.2-liter V8 gas engine.

The Platinum series makes a bold statement with a grille that features a satin chrome surround highlighted by perforated mesh inside. The updated grille is enhanced by a monochromatic bumper and chrome tow hooks.

The exterior of the Super Duty Platinum is lavished in chrome, including the door handles, mirror caps, running boards and exhaust tip. The boxside on both sides of the truck sports the "Platinum" name in chrome letters and the tailgate is trimmed with a satin chrome appliqué, similar to the one used on the F-150 Platinum. Twenty-inch polished-aluminum wheels with painted black inserts round out the stunning exterior design of the Super Duty Platinum.

The interior showcases luxury in the form of unique wood grain appliqués. The steering wheel is heated and leather-wrapped, with genuine wood accents. The instrument panel, center stack and door trims are wrapped in premium wood grain. A new storage area on top of the dash includes two USB ports, audio-video connections, SD card slot and a 12-volt charging port for cell phones and other digital devices.

The driver's seat has 10-way power-adjustable seating and both captain's chairs are upholstered with softer, premium leather, which is also used on the armrests and console. Other evidence of fine craftsmanship includes the seats and floor mats, which feature the embroidered "Platinum" logo.

Other standard features include:

SYNC with MyFord Touch
Navigation System
Power-adjustable pedals
Rear view camera
Remote Start System
Universal garage door opener
Power-telescoping mirrors
Super Duty Platinum is available in Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver and White Platinum. Interior color offerings include Pecan and Midnight Black. Another new exterior color, Blue Jean Metallic, will be available for Super Duty models other than Platinum.

Working harder and smarter

Unlike the past when a truck was often little more than a spartan work vehicle, today's truck customers won't compromise, and they expect capability, efficiency and refinement. The 2013 F-Series Super Duty eliminates any thought of compromise.

Standard Ford SYNCbrings award-winning voice-controlled connectivity into the cab of the most capable heavy-duty trucks available. With SYNC, Super Duty drivers can connect compatible mobile phones and media players via Bluetooth® or USB to make calls and play back music using voice control. In addition, drivers will get access to Vehicle Health Report and 911 Assist®, both no-charge lifetime features, and SYNC Services including traffic alerts, business search and more - all while keeping their hands on the wheel and eyes on the road.

The 2013 F-Series Super Duty builds on the foundation of SYNC with MyFord Touch, which is available for the first time. A new 8-inch, high-resolution touch screen display gives drivers easy access to phone, climate control, entertainment and navigation features along with a dramatically expanded voice control vocabulary.

The 8-inch display screen also provides a large, clear view behind the truck when in reverse to help drivers maneuver in tight spaces or line up conventional trailers with the truck's hitch.

Unique to Ford F-Series, designers have optimized the physical interface for MyFord Touch to accommodate truck users who may be wearing work gloves by providing easy access to climate controls and audio presets on the center stack. For video of MyFord Touch in Super Duty, click here.

The latest example of F-Series leadership in truck design, innovation and technology can be found in the 2013 Super Duty Platinum, available later in 2012.

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