Ford faces stiff challenge in developing the 2015 Mustang

Article by Anita Panait, on March 13, 2013

The product development team tasked to develop a global design language for Ford Motor Co. is now facing its toughest challenge yet – coming up with a Mustang that would do well outside of North America. Ford is targeting to roll out the next Mustang in 2014, not just in North America, but also in Europe and other parts of the world.

Martin Smith, design chief for Ford of Europe, remarked that Ford has "a knife edge to walk" in keeping the Mustang attractive to American loyalists while appealing to new customers. Smith told Automotive News in an interview at the Geneva Auto Show that designing the next Mustang is “a really interesting challenge.”

He quipped that the whole process will result in a Mustang that is one of the best sports cars in the world but is still affordable. He added that the next Mustang would not cost $1 million, referring to several seven-figure models on exhibit at the auto show. Smith remarked that the development process is moving the Mustang to Ford global design and engineering standards, while trying to maintain the model’s identity as "a North American icon."

Ford is also planning to sell the next-generation Ford Edge in Europe. While private importers have been selling a few Mustangs in Europe, Ford is planning to sell the latest model via its dealer network, as part of the "one Ford" strategy developed by chief executive Alan Mulally.

Ford displayed at the ongoing Geneva auto show the five-seat Tourneo Connect that will be marketed in the United States alongside the seven-seat Grand Tourneo Connect as replacements for the E-series vans. Barb Samardzich, vice president for product development at Ford of Europe, disclosed that the Indian-built EcoSport crossover displayed in Geneva is not immediately intended to be sold in the US.

If you liked the article, share on:

Comments

Recommended

Nissan revealed that the new 2017 Rogue Sport crossover will be priced in the U.S. market at $21,420. Specifically, this is for the front-wheel drive version of the Rogue Sport...
by - April 26, 2017
Remember the E30 BMW M3? Yes, the one from 1990. If you remember it right, it was also the company’s most iconic car and probably one of the best BMW...
by - April 26, 2017
Ferrari is cooking up something interesting for us. The last time they released the 488 GTB was two years ago, followed by a 488 Spider and several versions of it....
by - April 26, 2017
After launching the latest version of the BMW M550i xDrive, the German carmaker is now introducing its diesel counterpart -- the new M550d xDrive (G30/G31). Available either as a sedan...
by - April 26, 2017
A lot of news has been going around about the 2018 Dodge Challenger SRT Demon lately, and people are arguing whether the 840 horsepower vehicle by Fiat Chrysler should be...
by - April 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries