Ford faces stiff challenge in developing the 2015 Mustang

Article by Anita Panait, on March 13, 2013

The product development team tasked to develop a global design language for Ford Motor Co. is now facing its toughest challenge yet – coming up with a Mustang that would do well outside of North America. Ford is targeting to roll out the next Mustang in 2014, not just in North America, but also in Europe and other parts of the world.

Martin Smith, design chief for Ford of Europe, remarked that Ford has "a knife edge to walk" in keeping the Mustang attractive to American loyalists while appealing to new customers. Smith told Automotive News in an interview at the Geneva Auto Show that designing the next Mustang is “a really interesting challenge.”

He quipped that the whole process will result in a Mustang that is one of the best sports cars in the world but is still affordable. He added that the next Mustang would not cost $1 million, referring to several seven-figure models on exhibit at the auto show. Smith remarked that the development process is moving the Mustang to Ford global design and engineering standards, while trying to maintain the model’s identity as "a North American icon."

Ford is also planning to sell the next-generation Ford Edge in Europe. While private importers have been selling a few Mustangs in Europe, Ford is planning to sell the latest model via its dealer network, as part of the "one Ford" strategy developed by chief executive Alan Mulally.

Ford displayed at the ongoing Geneva auto show the five-seat Tourneo Connect that will be marketed in the United States alongside the seven-seat Grand Tourneo Connect as replacements for the E-series vans. Barb Samardzich, vice president for product development at Ford of Europe, disclosed that the Indian-built EcoSport crossover displayed in Geneva is not immediately intended to be sold in the US.

If you liked the article, share on:

Comments

Recommended

Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
The North American unit of German premium carmaker BMW is recalling around 19,000 units of its BMW i3 electric vehicle because of the risk of fuel leak. You may ask,...
by - February 22, 2017
A publication by the U.S. Patent and Trademark Office revealed that Honda is still looking into the Project 2&4 Concept. Officially unveiled during the 2015 Frankfurt Motor Show, the Project...
by - February 22, 2017
Barely a month before its official debut, Hyundai gave everyone a taste of what’s to come with the 2017 Hyundai i30 Wagon. Despite what little was shown, it did not...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries