Ford Fiesta appeals to more C-car owners, report says

Article by Christian A., on March 10, 2011

Sales of the Ford Fiesta are growing as dealerships have reported that owners of larger vehicles have been trading in for this model. Jim Farley, group vice president-global marketing, said that the Fiesta is perceived by customers as a C-car and not as a B-car.

As a result, the interest of American consumers in small cars has been piqued due to the oil supply instability and price volatility at U.S. gasoline pumps from the political unrest in the Middle East.

The American Automobile Association said that the average per-gallon price of regular grade gas is $3.29, a $0.60 increase from the price a year ago of which 21.7%, or $0.13, accumulated just in the last week.

Farley said that many of the Fiesta buyers arrived in dealerships on their Toyota Corollas and Honda Civics, rivals of the Ford Focus C-car. He explained that Ford had found a lease point that was more competitive with Toyota and Honda.

Ford noticed that showroom traffic started to increase when they dropped lease prices to below $200 last December. Farley also noted that California consumers, specifically in L.A. and San Francisco, are warming to the Fiesta.

The Ford Fiesta is competing in the Lower Small market. In December, Ford’s share in the segment grew to 19% in December, adding three percentage points over the previous month. [via Ward's Auto]

Topics: ford, ford fiesta

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Just recently, it was speculated that a new Porsche Cayman GT4 RS is coming. There is no official confirmation yet from the German sports car maker, but the arrival of...
by - February 18, 2017
Will there be a BMW M4 CS? Apparently, there is a Club Sport version of the BMWM4 after it was sighted in California doing a shoot for a new commercial...
by - February 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries