Ford Fiesta is top-selling small car in Europe in 2012

Article by Anita Panait, on January 25, 2013

Ford Motor Co. sold 306,405 Ford Fiestas in Europe in 2012, according to JATO Dynamics. This means that Ford sold a new Ford Fiesta every two minutes in 2012 in 30 European markets monitored by JATO, making this model the top-selling small car in the region. Overall, Ford sold 953,174 cars in Europe last year.

Ford recently disclosed that it sold over 1.4 million vehicles across all of the 51 European markets where it operates in last year. Ford sold nearly 110,000 Fiesta in the United Kingdom in 2012, allowing the model to retain its title as the best-selling car, which it has been holding since 2009. In anticipation of the arrival of the latest Fiesta model, Ford’s 530 dealers in the UK scheduled Jan. 24, 2012 as “Fiesta Day” to help manage exceptional levels of interest in the ever-popular model.

Ford likewise launched a new Facebook app that analyses information on profile pages to match users with their ideal Fiesta specification. The Facebook app encourages visitors to submit their ideas on the perfect 24 hours in a new Fiesta – as already experienced and enjoyed by singing star Jessie Ware. Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe, remarked that the Ford Fiesta had a “fantastic” 2012 in the UK, Europe and across the world.

He noted that the Fiesta has come to define what customers want from a small car – style, quality, efficiency and great technology. Ford has sold over 15 million Fiestas around the world since it started producing the vehicle in 1976. Its popularity has buoyed it to become the top-selling small car in Europe for three out of the past four years, when it sold over 1.7 million Fiestas in Europe and 2.1 million globally.

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