Ford finally penetrates US coastal markets with Fusion

Article by Anita Panait, on November 19, 2013

Ford used to find it difficult to crack the consumer base in Miami that prefers Japanese carmakers like Toyota and Honda -- until the Fusion gave the carmaker the chance to break the wall. The Fusion has already been etching a name in the heartland before it went coastal, and is now hitting a milestone in Miami, a city where Detroit vehicles used to be a hard sell.

Ford posted a 62-percent rise in Fusion sales in Miami in October 2013. The Detroit carmaker also more than doubled its sales in New York and San Francisco in the month, while surging 77 percent in Los Angeles.

Ford dealer Victor Benitez is now having a hard time keeping up with demand for the Fusion sedan. He remarked to Bloomberg that Miami is a "very hip market where people want to be driving the latest and the best."  He said that the Fusion not only "performs well, but it looks good." Benitez has seen sales more than double at his two Ford stores this year.

Chic car buyers have compared the Fusion to Aston Martin. John Felice, US sales chief for Ford, remarked that they are seeing some of their fastest retail sales growth for Fusion on the coasts," adding that dealers on those markets have been very pleased. Ford logged a 71-percent hike in Fusion sales across the United States in October, helping boost its total sales by 14 percent.

In fact, the carmaker sold more Fusions in the first 10 months of 2013 than it did in all of 2012. The Fusion is steadily catching up to the Toyota Camry, which was the best-seller in 2012 and in the first 10 months of 2013. Toyota, however, logged just one percent increase in Camry sales in the first 10 months of 2013 to 348,134, compared to a 20-percent hike in Fusion sales to 248,033 units.

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