Ford Motor Co. is offering in-vehicle access to the SiriusXM Internet Radio App, the first carmaker to do so. The Internet Radio App allows drivers of Sync AppLink-equipped vehicles to gain access to MySXM and SiriusXM On Demand alongside satellite radio. Drivers could control Internet Radio App by just issuing voice commands or through the steering wheel or radio controls.
Sirius said the MySXM enables users to customize several Sirius commercial-free music channels and choose comedy programming. The On Demand feature allows users to access over 300 episodes from the Sirius show catalog. Over a million Ford vehicles with SYNC AppLink can use the SiriusXM Internet Radio App.
To use the new feature, Internet Radio subscribers just need to download the latest version of the application for their iPhone and Android smartphones. Ford’s move to offer such access comes at a time when customers expect their vehicles to complement their digital lifestyles.
Consumers are also looking for better integration between their vehicles and iPhones or smartphones. In the United States alone, there are around 49 million iPhone and about 68 million Android users.
Craig Daitch, Ford's technology, research and innovation spokesman, told Automotive News that the integration offers consumers more personalization options with their vehicle entertainment.
He added that the move is an opportunity for Ford to provide even more choices to customers in a way “that still allows for [their] customers to keep their hands on the wheels at all times." Additionally, buyers of new Ford vehicles equipped with satellite radio will receive six-month trials of the satellite offerings and Internet Radio. [source: Ford]