Ford, Fisher-Price unveil 2015 Power Wheels F-150 for small kids [w/video]

Article by Christian Andrei, on June 26, 2014

Ford Motor Co. – in partnership with Fisher-Price -- has unveiled the 2015 Power Wheels F-150, designed for children three years and up. The 2015 Power Wheels F-150 is a kiddie version of the 2015 Ford F-150 aluminum truck that the carmaker will roll out this year.

The kiddie F150 -- featuring LED headlamps, off-sidewalk capabilities, and a top speed of 6 mph – was unveiled at the Westin Hotel at Detroit Metro Airport with the same pomp and music used when the carmaker unveil the real F-150 at the Detroit auto show.

Fisher-Price will start selling the Power Wheels F-150 in September at a starting price of $349. Mark Bentley, Ford’s licensing manager, disclosed that the toy F-150 is company’s best revenue-generating product among all licensed goods.

Ford has been a 15-year partner with Fisher-Price, with its Jeep, Cadillac and other brands features in the toy-makers’ Power Wheels lineup. Ford has partnered with over 400 companies to license products like Mustang pool tables as well as video games.

These licensing agreements help generate around $2 billion per year, according to License! magazine. The 2015 Power Wheels F-150 could take on up two kiddie passengers or a total of up to 130 pounds. It is powered by a 12-volt battery and be driven off-sidewalk on wet grass and gravel.

It also features an MP3 jack and FM radio. The Extreme Sport version of the kiddie F-150 features LED headlamps similar to those of the larger 2015 F-150. The kiddie F-150 was recently spotted being towed by its adult-sized equivalent around Ford’s Dearborn base in Michigan.

Its plastic body was stamped in Windsor, Ontario, while its final assembly will be in Mexico. The kiddie F-150 underwent product testing and validation at Fisher-Price HQ in East Aurora, N.Y.

Topics: ford, ford f-150

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016