Ford, Fisher-Price unveil 2015 Power Wheels F-150 for small kids [w/video]

Article by Christian A., on June 26, 2014

Ford Motor Co. – in partnership with Fisher-Price -- has unveiled the 2015 Power Wheels F-150, designed for children three years and up. The 2015 Power Wheels F-150 is a kiddie version of the 2015 Ford F-150 aluminum truck that the carmaker will roll out this year.

The kiddie F150 -- featuring LED headlamps, off-sidewalk capabilities, and a top speed of 6 mph – was unveiled at the Westin Hotel at Detroit Metro Airport with the same pomp and music used when the carmaker unveil the real F-150 at the Detroit auto show.

Fisher-Price will start selling the Power Wheels F-150 in September at a starting price of $349. Mark Bentley, Ford’s licensing manager, disclosed that the toy F-150 is company’s best revenue-generating product among all licensed goods.

Ford has been a 15-year partner with Fisher-Price, with its Jeep, Cadillac and other brands features in the toy-makers’ Power Wheels lineup. Ford has partnered with over 400 companies to license products like Mustang pool tables as well as video games.

These licensing agreements help generate around $2 billion per year, according to License! magazine. The 2015 Power Wheels F-150 could take on up two kiddie passengers or a total of up to 130 pounds. It is powered by a 12-volt battery and be driven off-sidewalk on wet grass and gravel.

It also features an MP3 jack and FM radio. The Extreme Sport version of the kiddie F-150 features LED headlamps similar to those of the larger 2015 F-150. The kiddie F-150 was recently spotted being towed by its adult-sized equivalent around Ford’s Dearborn base in Michigan.

Its plastic body was stamped in Windsor, Ontario, while its final assembly will be in Mexico. The kiddie F-150 underwent product testing and validation at Fisher-Price HQ in East Aurora, N.Y.

Topics: ford, ford f-150

If you liked the article, share on:

Comments

Recommended

Hyundai is introducing a new 2018 Accent that is not only wider and longer, but is now also sporting a new look that is more serious than the previous model....
by - February 20, 2017
Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries