Ford Focus EV to be sold in 19 major metro markets in late 2011

Article by Christian Andrei, on November 15, 2010

The first markets for Ford’s Focus Electric have already been selected. For the North-east region, there is Boston and New York. There are also two cities for the Midwest region which include Chicago and Detroit. The Western region meanwhile will have Los Angeles, San Francisco, and San Diego, in California.

It also includes Denver, Seattle, Portland in Oregon, and Phoenix and Tucson in Arizona. Finally for the South there are Austin and Houston in Texas, Orlando, Florida, Richmond, Virginia, Raleigh Durham, N.C, and Washington, D.C. President of the Americas for Ford Motor Company Mark Fields shared that there is a large amount of excitement for the Ford Electric and the brand hopes to build on this by making sure that this all-electric passenger vehicle is made available to as many pilot markets in the U.S. as possible.

Fields added that this is but the first step in the roll-out of the Focus Electric. However as the demand for this vehicle increases and more electric vehicle infrastructures are built, the company remains to evaluate additional and new markets and will consider making the Focus Electric available in additional cities.

The factors involved in the selection for the pilot market include existing trends for hybrid purchase, the local government’s commitment towards electrification, and possible collaboration with the utility company. For the collaboration part, with local governments, utilities, and even dealers, the company developed education and outreach programs about electric vehicles for consumers.

The company also shared information as it relates to charging needs and even the requirements needed to make sure the electrical grid is able to support any of the customers’ needs. Ford launched last month an educational web site on the site which can be accessed through The site has text, diagrams, and even videos to make consumers learn the differences of the technologies that run electric vehicles.

Focus Electric was made available during the late 2011 and was built at the brand’s Michigan Assembly Plant located in Wayne, Mich. Production however was done on the same line as its gasoline version.

Since Ford used an already existing assembly line and vehicle platform, it will be able to vary its production of the Focus Electric based on the demand. The Focus Electric will have the same driving experience as its gasoline-powered one. The only difference is that the Focus Electric has a 23 kWh lithium-ion battery powering it. In addition, this vehicle uses a liquid heating system and cooling system in order to maximize both the battery life and its driving range.

To be able to prepare for electric vehicles, Ford has worked with the different local government agencies and even utilities in the chosen markets. The main aim was to develop education and outreach programs for consumers on electric cars. The focus was also on sharing information on the charging needs and what are needed to make charging easier plus determining if the electric grid would be able to support any additional demand.

Ford Motor Company’s Global Manager of Electric Vehicle Infrastructure Mike Tinskey said that in order to ensure electric vehicles are a feasible choice for consumers, collaboration between government entities and industries was needed. Tinskey added that the government, utilities, and technology companies are important in the brand’s electric strategy to ensure that the infrastructure and support would be present when the electric cars eventually roll out.

Ford has also conducted its "Charging Into the Future: The Ford Electric Vehicle Tour" as part of its electrification program. This tour went through 14 cities and promoted the brand’s electric vehicle strategy to inform consumers what to expect from electric vehicles and what the public and private sector can do to support this particular technology.

Press Release

Ford Names First Markets to Sell Focus Electric, the Company's First All-Electric Passenger Car

  • Ford has announced the first U.S. markets slated to receive the all-new Focus Electric, which debuts in late 2011
  • Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification
  • Focus Electric is Ford's first all electric passenger car, and is targeting up to 100 miles of zero CO2-emissions, gas-free driving on a full charge
  • Ford has an aggressive strategy that will deliver a range of electrified vehicles in both Europe and North America, including the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid

Ford Motor Company (NYSE: F) has announced first markets that will sell the Focus Electric, Ford's first all-electric, zero CO2-emissions passenger car.

The first markets selected for Ford Focus Electric: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

"There is a great deal of excitement for the Focus Electric across America and Ford wants to build on this enthusiasm by making our first all electric passenger vehicle available in as many pilot markets as possible," said Mark Fields, President of the Americas, Ford Motor Company. "This is the first step in rolling out the Focus Electric. As the country continues to build up its electric vehicle infrastructure and demand for the Focus Electric grows, Ford will continue to evaluate additional markets and consider making this vehicle available in more cities across the country."

The Focus Electric initial markets were chosen based on several different criteria including existing hybrid purchase trends, utility company collaboration and local government commitment to electrification. As part of the collaboration with dealers, utilities and local governments, Ford will help develop consumer outreach and education programs on electric vehicles as well as share information on charging needs and requirements to ensure the electrical grid can support customers' needs.

Last month, Ford launched a new educational Web site on electric vehicles ( The site offers video, text and diagrams to help consumers understand differences in the technologies of electrified vehicles

Focus Electric, available in late 2011, will be built at the Michigan Assembly Plant in Wayne, Mich. Production will occur on the same line as the gasoline version of the Focus. Using an existing vehicle platform and assembly line will give Ford the ability to vary production based on demand for the Focus Electric.

The Focus Electric will offer consumers the same fun and exciting driving experience as the gasoline powered version. Instead of a traditional gas engine, the Focus Electric's motor will be powered by a 23 kwh lithium-ion battery. The system utilizes liquid heating and cooling system to maximize battery life and driving range.

Collaboration between Ford and local authorities

Ford has been working with local government agencies and utilities in several of the selected markets to help prepare for the adoption of electric vehicles. Efforts focus on development of consumer outreach and education programs on electric vehicles as well as shared information on charging needs and requirements to allow for ease of consumer charging and to ensure the electrical grid can support the necessary additional demand.

"Making electric vehicles a viable option for consumers requires teamwork across a variety of industries and government entities," said Mike Tinskey, Global Manager of Electric Vehicle Infrastructure, Ford Motor Company. "Working with utilities, governments and technology companies is a key part of our electric strategy to make sure the infrastructure and support for electric vehicles is in place as we begin rolling them out."

As part of its electrification outreach, Ford has been conducting the "Charging Into the Future: The Ford Electric Vehicle Tour." The 14-city tour promotes Ford's electric vehicle strategy and educates consumers about what to expect from electrified automobiles and what is needed from the public and private sector to support this new technology.

Electrification is an important piece of Ford's overall product sustainability strategy. Ford's aggressive strategy includes the launch of five new electrified vehicles in Europe and North America. In addition to Focus Electric, Ford will introduce the Transit Connect Electric small commercial van, two next-generation lithium-ion battery hybrids and a plug-in hybrid. The range of electrified vehicles allows Ford to address a variety of consumer driving needs.

Ford's electrification strategy also leverages the most fuel-efficient powertrains, the most technically competent hybrids and the company's global vehicle platforms in order to develop affordable choices for consumers.

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