Ford Focus is the top-selling nameplate worldwide in the first half of 2013 with a 20% increase compared to the first half of 2012. It received this same title for the entire 2012 and is on track to be recognized also for 2013. Furthermore, Ford Fiesta is the No. 4 vehicle in terms of sales. According to Polk global vehicle registration data, Ford is the only brand to have two nameplates among the global top five best-sellers.
There were 589,709 Ford Focus registrations in the first six months of 2013, mainly driven by the increasing demand from customers in China and other Asian countries. In China, Focus sales went up 137% from 2012, to a total of 202,380 vehicles.
This means that China is the single biggest global market for the car with a third of Focus sales. The Focus is being lauded for its smooth handling, advanced technologies, looks, performance, and fuel economy. It is doing well in other countries in Asia too. Through September, Ford says that Focus sales are higher by 193% in Indonesia, 72% in both the Philippines and Vietnam, and 42% in Thailand.
On the other hand, the Ford Fiesta is the best-selling subcompact car worldwide, with 356,434 registrations in the first half of 2013. Jim Farley, Ford executive vice president, global marketing, sales and service and Lincoln, said, “Fiesta is off to a terrific start, and Focus just keeps getting better – especially in China.”