Ford Focus was the best best-selling vehicle nameplate in the world in 2013, according to Ford analysis of last year’s Polk new vehicle registration data from IHS Automotive. Ford posted an 8.1 percent surge in registrations of the Focus to 1,097,618 cars globally, including 317,110 in Europe. Europe accounted for 29 percent of total registrations while China generated more than one in every three Focus sales, according to Polk data.
Jim Farley, Ford executive vice president for Ford Motor Company Global Marketing, Sales and Service, remarked that it was remarkable to see Focus leading the industry as the best -selling vehicle nameplate in the world. He said that the new Focus underscores Ford’s commitment to continuous improvement –better technology and a sleeker, more modern exterior.
The new Focus features a restyled bonnet, grille and headlamps and new rear light clusters as well as a restyled boot lid. The interior of the new Focus features satin chrome detailing, new seat trims and switches. The new Focus offers a package of sensor-based, driver-assist technologies like Cross Traffic Alert that warns of approaching vehicles while reversing out of a parking space; Perpendicular Parking that helps drivers reverse into spaces alongside other cars; and Park-Out Assist that allows drivers to avoid obstacles while exiting a parallel parking space.
The new Ford Focus boasts of an improved Active City Stop collision avoidance system, which max operating speed is hiked to 50km/h from 30km/h in the current model.
The new Focus will also feature Ford’s MyKey technology that allows drives to limit top speed and reduce the max volume of the audio system. The new Focus is powered by 1.0-liter EcoBoost engine paired to with a six-speed transmission, boasting of better fuel efficiency than the current model.
“New Focus offers a host of new and cutting-edge features and technologies, but at the same time this latest version has been refined and simplified,” said Sherif Marakby, vehicle line director, Ford of Europe. “The sophisticated redesign has given Focus a new, fresh and modern style both inside and out, but the soul of Focus is the fun-to-drive feeling you get when you’re behind the wheel, and we’ve not compromised on that – in fact, we’ve improved it.”