Ford, GM and Chrysler will bring out redesigned heavy-duty pickups this year

Article by Christian Andrei, on August 27, 2010

Later this year, the redesigned and re-engineered heavy-duty pickups from General Motors, Ford, and Chrysler will be arriving. Due to the more stringent fuel-economy rules, the Detroit 3 have designed these upcoming pickups to have more power, increased towing capacity and improved fuel economy. The timing isn't exactly perfect since the recession continues to affect commercial real estate.

The housing industry remains in a slump and orders from building contractors have yet to gain momentum.

Nevertheless, the Detroit 3 believe that buyers who plan to use the pickup for personal use would pick up the slack and would account for a larger share of the sales.

To appeal to these buyers, which include boat owners, the carmakers have designed the new pickups to have more amenities.

The models that are bound to compete against each other are the following: the Ford Super Duty 250, 350 and 450; Ram 2500 and 3500; and Chevrolet Silverado and GMC Sierra 2500 and 3500 models.

All these models combined result to an estimated 300,000 annual sales, comprising about 29% of the Detroit 3's total full-sized pickup sales. Notably, Toyota and Nissan do not carry heavy-duty pickups in its lineup.

John Wolkonowicz, an analyst at IHS Global Insight, said that heavy-duty pickups "are among the crown jewels" in the domestic auto industry. In his estimation, heavy-duty pickup sales deliver 20 to 25% of annual profits at Chrysler, Ford and GM. [via autonews]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries