Ford has finally learned to think small

Article by Christian Andrei, on August 29, 2010

Within the next few years, expect to see Ford Motor Co.'s promotions to emphasize cars, crossovers and fuel-efficient engines instead of the pickups and SUVs that it is known more for. While federal mpg standards are increasingly stricter, Ford aims to be the fuel economy leader.

Ford, which launched the Fiesta subcompact this summer, is set to introduce a redesigned Focus compact in early 2011. The first US vehicles to come out from the One Ford plan are the Fiesta and Focus.

According to this plan, each region will have global responsibility for certain models. For instance, the design and engineering teams in Dearborn, Mich., will persist in working on trucks and crossovers that can be adapted worldwide.

The designs in Europe are mostly on small cars. And since the Mercury brand will be terminated by the end of the year, Ford is putting in more product investment in Lincoln in the coming years. The Ford brand is expected to receive at least one new crossover while a subcompact crossover is likely. Many of Ford and Lincoln's products will be adding powertrain options.

According to Mark Fields, Ford's president of the Americas, Lincoln vehicles will have edge over Ford models as they will feature advanced technology, including noise cancellation, advanced powertrains, adaptive suspensions and retractable roofs with glass panels.

In addition, Lincoln will launch a compact vehicle, which may be a crossover, built on a front-drive platform shared with the redesigned Focus.

After Lincoln drops the Town Car, it is likely to also get a US version of the Mondeo sedan that is currently sold overseas. Ford plans for its EcoBoost engine technology (turbocharging and direct injection) to be used throughout the Lincoln lineup.

Topics: ford

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