Ford has highest loyalty rate among new-vehicle buyers in Q1 of 2014

Article by Christian A., on July 1, 2014

The loyalty rate for the Ford brand was the highest in the auto industry among new-vehicle buyers in the first quarter of 2014. According to IHS Automotive, among customers who bought a new Ford car or light truck in the past decade and came back to a showroom in the first quarter of 2014, around 64 percent either traded for another Ford unit or purchased another Ford brand vehicle.

Customers for Mercedes-Benz and Toyota were the next most loyal. Each brand had a 57.8-percent loyalty rate in the first quarter of 2014. The three brands were followed by Nissan, Chevrolet, Subaru, Honda, BMW, Lexus and Hyundai.

IHS remarked that overall brand loyalty dropped slightly to 51 percent in the first quarter of 2014. The study covered 1.8 million new-vehicle transactions wherein a household returned to the market and purchased a new vehicle in the first quarter of 2014.

Brands that improved their loyalty rates the most include Lincoln, Jeep, Mitsubishi, Fiat and Smart. They also managed to boost their market share in the United States in the period. The Jeep, Nissan and Subaru brands gained most in terms of customer loyalty and market share in the period, IHS said.

On the other hand, brands with the largest conquests in relation to defections were Mitsubishi, Jaguar, Lincoln, Jeep and Lexus, IHS said. Jeep saw its loyalty rate climb 8 percentage points, as it was able to retain loyalty of owners of the Liberty and improve fuel economy across the brand, according to Chrysler Group spokesman Todd Goyer.

Jeep has replaced the Liberty with the Cherokee. Tom Libby, IHS’s loyalty solutions consultant, said that the study assessed units sold to individual customers and covered 35 auto brands in the US.

Libby quipped that building brand loyalty is a low-cost way to post sales, compared to trying to conquest a competitive brand.

Topics: ford, united states

If you liked the article, share on:

Comments

Recommended

J.D. Power has officially released the 2017 Vehicle Dependability Study, an annual list of the most dependable brands in the auto industry. Once again coming on top is Lexus, the...
by - February 26, 2017
Citroen revealed that its entry to the Chinese market is moving forward with the planned release of the new generation C5. While still on sale on this part of the...
by - February 26, 2017
There is definitely a second-generation Super Series from McLaren. Even in camouflaged form, it is simply incredible. But while we still don’t have the full data on how truly dynamic...
by - February 25, 2017
A lot of fans are excited with the news that Porsche could be unveiling a performance version of its Panamera 4 E-Hybrid plug-in hybrid during the 2017 Geneva Auto Show. ...
by - February 25, 2017
Tesla is finally setting a more “definite” schedule with regards to the official launch of the Tesla Model 3 electric car. A “limited production” is said to be slated to...
by - February 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries