Ford has sold 400,000 F-150 EcoBoost trucks since 2011 launch

Article by Anita Panait, on November 18, 2013

Ford has also sold over 400,000 F-150s with EcoBoost in the United States since it was launched in 2011.  Doug Scott, Ford truck group marketing manager, remarked that the carmaker is “delivering great fuel economy” across its lineup, from EcoBoost in the F-150 and 15 other vehicles to electrified vehicles.

He said that since fuel economy is the ‘No. 1 unmet need” for truck customers, F-150 EcoBoost’s combination of fuel economy and capability “is resonating so well.”

F-150 EcoBoost helped F-Series top 60,000 sales in October 2013, the sixth consecutive month of achieving the milestone. It also helped F-Series outsell by 67 percent its nearest rival in the western US, where the housing and technology boom are bolstering truck sales and where EcoBoost technology is proving popular.

In northwest US, F-150 customers chose EcoBoost 45 percent of the time, higher than the national average of 38 percent. Oregon and Washington proved to be the key markets for F-150 EcoBoost. Ford’s fuel-saving EcoBoost technology has allowed its customers to save on fuel, with F-150 owners making the biggest savings.

F-150 EcoBoost owners are estimated to be collectively saving 45 million gallons of gas annually, while out-towing rival trucks by at least 1,000 pounds. This estimated fuel savings for all F-150 EcoBoosts exceed the estimated fuel savings of all Toyota and Tesla plug-in EVs sold in the US through October.

“Ford is delivering great fuel economy across our lineup, from EcoBoost in our F-150 and 15 other vehicles to our electrified vehicles,” says Doug Scott, Ford truck group marketing manager. “Fuel economy is the No. 1 unmet need for truck customers, which is why the F-150 EcoBoost’s leading combination of fuel economy and capability is resonating so well.” [source: Ford]

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