Ford Motor Co. has increased its stock from a 61-day supply on July 1, 2013 to a 66-day supply on Aug. 1, 2013. This is in contrast with other major carmakers which reduced their supplies, causing the stock for the auto industry in the United States to shrink to a 56-day supply on Aug. 1, from a 61-day supply in July 1, 2013, matching the seasonal pattern of the past two decades.
Ford has said its 11-percent sales surge in July 2013 would have been larger if it had ample supply of its three key models. With that in mind, Ford increased the supply of its best-selling cars -- the Focus and Fusion – in August.
The carmaker also boosted the stock of its Explorer SUV to a 39-day supply on August 1, 2013 by 2 days, although supplies for this model may remain tight until Ford adds a second production site in the fall. On the other hand, industry inventory fell by a third of a million units to 2.9 million on Aug. 1, 2013, although sales jumped 14 percent in July.
Carmakers, however, continue to match their production to sales, keeping stock in check. The Detroit 3 – Ford, General Motors and Chrysler – started the month of August with stocks that are above the industry ideal of a 60- to 65-day supply.
Toyota Motor Sales, American Honda, Nissan North America and Volkswagen Group of America started the month with a stock figure at around 50-day supply. Hyundai-Kia America started August with a 41-day supply, the tightest among major carmakers.