Ford Motor logged a 9.8-percent jump in January vehicle sales in its core 20 European markets to 88,700 units in January, boosted by strong demand for the latest Mondeo midsize car, its compact and subcompact SUVs and the Fiesta subcompact. Ford said in a statement that its market share in the region hiked 0.2 percentage points to 7.7 percent.
According to Roelant de Waard, Ford of Europe's sales and marketing chief, the market share surge came as the carmaker posted more retail sales. The carmaker said that sales in higher margin channels – like private retail and fleet customers – generated 77 percent of its passenger car sales in the month.
The American carmaker disclosed that its Kuga compact SUV posted its best sales month in January since it was introduced in 2008 launch while the EcoSport subcompact SUV had its highest monthly sales since its rollout mid-2014.
On the other hand, sales of the Mondeo midsize car jumped 29 percent year-on-year in January, with order take leaping 60 percent as Ford rolls out the new generation to its dealerships in Europe.