Ford hikes the Fiesta output in Germany

Article by Andrew Christian, on April 4, 2014

FoMoCo has hiked output of the Ford Fiesta at its Cologne site in Germany to meet growing demand for the subcompact. The daily output for the Fiesta is now 1,850 units, up from 1,650 before the start of 2014. The carmaker has also six extra weekend shifts since February. The carmaker employs 4000 workers to build the Fiesta at the site.

Ford sold 4-percent less Fiesta in Europe in 2013 to just 292,640, but the subcompact remained the best-selling model in its segment, according to data from JATO Dynamics. Ford started building the Fiesta in 1976, with the model now in its seventh generation. Ford expects Fiesta production to top the 16-million mark this month.

In March, Automobilwoche reported that Ford was considering shifting production of the next-generation Fiesta to another site in Europe.

Barb Samardzich, chief operating officer of Ford of Europe, told Automobilwoche that the Cologne site has to improve the flexibility of Fiesta output and make production costs more competitive to still build the future model due 2017.

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