Ford hired Les Clefs d’Or to consult on creating the Lincoln Academy

Article by Christian A., on April 4, 2012

Customer service at Lincoln dealerships would most likely be better after its dealers undergo training with Les Clefs d'Or (an international association of hotel concierges) sometime in the middle of the year. Last year, Ford Motor Co. eliminated about 35% of its big-city Lincoln dealers last year. The remaining dealerships are being asked by Ford for their sales staff to go through a training academy that follows a concierge service at a luxury hotel.

Les Clefs d'Or was chosen to consult on the creation of the Lincoln Academy. Ford said that this is the first alliance between Ford and the concierge group. The terms were not revealed. In a statement, Jim Farley, Ford global marketing chief, said that these new models are only one part of Lincoln's transformation.

He stated that Ford needs to support these models with personal and innovative customer service. CEO Alan Mulally wants to attract younger, richer buyers and a bigger share of the more-profitable premium-car sales for Lincoln. The luxury line’s sales peaked in 1990 but since then, its sales have declined by 63%. Lincoln’s customers are 65 years old on average.

Lincoln will present seven new models by 2015. Ford has asked Lincoln dealers to spend up to $2 million each to renovate showrooms and upgrade service as it aims to provide customers with a buying experience similar to those of its brand competitors like BMW, Mercedes-Benz and Lexus.

In 2011, Ford reduced its Lincoln dealers in U.S. metropolitan markets to 325 from over 500 so they could compete not so much with each other but more with other luxury-auto brands.

When talking about the consolidation of the dealers on Jan. 10 at the Detroit auto show, Farley said that the work has been “really difficult.” However, they’ve almost reached the “right number of dealers." Ford hopes that its Lincoln Academy training program will create "culture change in dealerships.” Ford said that this training starts midyear. Lincoln sales staff will be trained by hotel concierges on how to properly treat customers. [source: Autonews]

Topics: ford, lincoln

If you liked the article, share on:

Comments

Recommended

Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries