Ford is eating away part of hybrid market from Toyota

Article by Anita Panait, on July 2, 2013

Ford is slowly but surely chipping away Toyota's dominance of the hybrid vehicle market. In the first five months of 2013, Ford sold 34,517 hybrids, which is still a small number compared to Toyota's 141,849. Jeremy Acevedo, an analyst at Edmunds.com, told Automotive News that while Toyota still commands the overwhelming majority of the hybrid market, Ford has established itself as the "second-largest make."

Acevedo noted that Ford managed to increase its share of the hybrid car market from 2012 to the first five months of 2013, thanks to its stylistic 2013 Ford C-Max Hybrid and 2013 Fusion Hybrid. He added that while Toyota has become "synonymous with the green car," Ford has "done an admirable job" chipping that away.

C.J. O'Donnell, Ford's marketing manager for electrified vehicles, remarked that they have "taken a big bite" from Toyota, noting that Ford managed to more than double its share in just more than a year. Ford has launched a series of amusing ads in TV and the Internet. The ads, dubbed the Hybrid Games, pits the C-Max against the Prius and Prius v.

The Ford C-Max holds a 7-percent share of the hybrid market, compared with a 3.8 percent share for the Escape Hybrid in 2011. Toyota, however, remains unfazed by Ford's rise in the hybrid market. John Hanson, a spokesman for Toyota Motor Sales U.S.A. remarked that they have openly said that they believe "hybrids were the way the industry needed to move" to complying with tighter emissions and fuel economy requirements.

Topics: ford, toyota, hybrid

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries