Ford is expanding Fusion incentives to clear out inventories

Article by Anita Panait, on February 24, 2014

Ford Motor Co. is offering increased incentives on its Fusion sedan to help clear out the rising inventories. Ford is now offering the Fusion with zero-percent financing for 60 months plus $1,000 cash back. Ford is likewise offering leases with no money due at signing and no first payment; or discounts of up to $3,000 for buyers who refuse the financing and make a trade-in.

According to dealers and analysts, Ford’s latest offers are the most generous deals on the Fusion since the current generation was rolled out in 2012. "The car is selling, but not as fast as they're building them," said Larry Taylor, owner of Beau Townsend Ford in Vandalia, Ohio. "They've buried us."

Taylor remarked that he has sold only 17 units so far this month, and still has 90 on his lot. In addition, the dealership will receive 100 in the near future. Ford had a 97-day supply of the Fusion as of Feb. 1, up from 84 days as of Jan. 1, according to the Automotive News Data Center.

Fusion sales dropped 8 percent year-over-year in January, but still outsold the Honda Accord by 113 units. Sales of the Fusion as well as mid-sized cars have slumped in the past six months, coinciding with when the carmaker started output of the model at its Michigan site to ease inventory shortages.

The mid-sized car segment exceeded 200,000 units a month from February through August 2013, but has since failed to reach that figure each month.

Snowstorms and cold weather also slowed down sales in January, allowing inventories to grow. Ford's chief sales analyst Erich Merkle remarked that he is confident that Fusion inventories will drop as the weather warms up. He also remarked that Ford plans to be disciplined with incentives, yet "maintain a competitive position." He noted that despite the incentives, the Fusion still commands the segment's highest transaction prices.

If you liked the article, share on:

Comments

Recommended

BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries