Ford is open to partnerships in green car technology but will be cautious

Article by Christian Andrei, on August 29, 2010

While Ford Motor Co. is willing to partner with other companies in green car technology, it will be cautious in forging an alliance, according to Executive Chairman Bill Ford Jr. Ford is believed to be treading carefully on the topic of tie-ups after last week's news that its rivals -- Renault, Nissan and Daimler announced that they have entered a deal that will have them swap stakes and on electric cars, passenger cars and light commercial vehicles.

In an interview last Monday at the sidelines of Fortune Brainstorm Green conference, Bill Ford said that the carmaker is wary about going into any joint venture with the premise that it will save money and manpower.

Ford said that the company's experience has been that it does neither. Ford has actually just negotiated the sale of its Volvo brand to China carmaker Geely for $1.8 billion after having paid almost $6.5 billion for the unit in 1999.

In 2007, Daimler AG also unraveled its own money-losing merger with Chrysler, taking a loss of over $30 billion on the transaction.

Ford said that there has to be a clear agreement on the division of work and the ownership of any intellectual property created by the partnership. He added that in entering a joint venture, the expectations have to be very clear.

Alliances aren´t new to Ford but so far, it has only had them with companies outside the auto industry. Its partnership with Microsoft provides the carmaker with the Sync voice-recognition technology and a software system that manages home recharging of electric cars.

If you liked the article, share on:


Login or Create new account to add a comment!


We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016
Many people have long known that the new 2018 RS5 was being developed by Audi AG. Enthusiasts the world over were excited when a prototype was seen running on the...
by - October 26, 2016
It was only recently when BMW officially debuted the new 2017 5-Series Saloon (G30) online. At that time, this range revealed that it had driving dynamics that was the best...
by - October 26, 2016
Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016
Soon, Fiat Chrysler’s Dodge brand will be ending the production of the Dodge Viper. So practically, the 2017 Dodge Viper will be the last Viper up for grabs. Gerry Wood...
by - October 25, 2016