Ford loads 2015 Mustang with new techs to attract younger buyers

Article by Christian Andrei, on September 19, 2014

Ford is hoping to attract younger buyers to its much-awaited 2015 Ford Mustang by offering technologies never been installed at any of the carmaker’s pony car. New technologies that buyers could find in the 2015 Mustang when the car arrives in dealerships in October include adaptive cruise control, a blind-spot warning system, a standard rearview camera, rain-sensitive windshield wipers and a set of toggle switches to adjust the driving mode electronically.

The fastback model will initially be offered to buyers, with the convertible bound to arrive in the fall, according to Mustang chief engineer Dave Pericak. Whereas its predecessors have four airbags, Pericak said the 2015 model will contain eight, including a new knee airbag for the front passenger.

The 2015 Mustang also features independent rear suspension as a standard, which when paired with a new MacPherson strut front suspension would provide better ride quality. Ford suspension engineer Brent Clark quipped that the independent rear suspension will be “way better” than the solid rear axle found on the current Mustang.

2015 Ford Mustang will be available in three engines -- a 2.3-liter EcoBoost four-cylinder (310 hp and 320 pounds-feet of torque); a base 3.7-liter V-6 (300 hp and 280 pounds-feet of torque); and a 5.0-liter V-8 (435 hp and 400 pounds-feet of torque).

While the 2.3-liter EcoBoost four-cylinder may seem absurd for a muscle car, Ford has already proven that customers that customers would forsake tradition for performance and fuel economy – when it offered the EcoBoost V-6 in the F-150 pickup.

The 3.5-liter EcoBoost V-6 now accounts for around 40 percent of F-150 sales. According to Raj Nair, Ford group vice president of global product development, around 60 percent of Mustang sales are currently powered by V-6s, with the V-8 versions accounting for the rest.

For the 2015 Mustang, Ford sees the V-8 models to still account for 40 percent, with the V-6 and the four-cylinder accounting for 30 percent each.

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