Ford may build another model at its Flat Rock site in Michigan

Article by Anita Panait, on September 3, 2013

As Ford Motor Co. commenced producing the Fusion at its Flat Rock site in Michigan as part of its bid to increase supply of the mid-sized sedan, it is already thinking of building another model at the factory. According to Joe Hinrichs, Ford's president of the Americas, they "certainly have the flexibility for the future to do more." 

Hinrichs remarked that they are trying to set Ford's capacity up to meet demand.  He noted that the growing demand for Ford's trucks, for Fusion, and for other product lines. The Ford Fusion is in position of challenging the Toyota Camry as the best-selling car in the US despite having an average price premium of over $2,300 per vehicle. The strong demand for the Fusion overwhelmed Ford's Hermosillo site in Mexico, the only plant where the car had been made.

According to Hinrichs, they could have sold Fusion more if they had more. He added that Ford expects the sales momentum to stay in the US and around the world. Ford's Flat Rock site now produces the Fusion and the Mustang sports car, although each is underpinned by different vehicle architectures.

According to Hinrichs, since the Mustang and the Fusion sit on two different platforms, Ford will be "introducing two right now," adding that the carmaker certainly has the "flexibility for the future to do more." Ford is adding nearly 6,500 new workers this year in the United States to man the new lines intended for the hiked output.  The additional shift of 1,400 new hires at the Flat Rock site will increase Fusion capacity by over 30 percent, Ford said in a statement. [source: Ford]

Topics: ford

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries