Ford might kill of the Ka city car

Article by Christian Andrei, on June 6, 2013

Although small city cars are popular it appears that the Ford Ka has an uncertain future, according to a Ford senior marketing executive. Despite the fact that Ford Ka sales continue to go down, the American manufacturer is not advertising the small car, which is considered a stand-alone vehicle. Back in 2012, Ford sold 59,112 units, while sales through April are down 27 percent to 18,824 units.

For those folks who don’t know, the Ford Ka was launched in 2008 as a replacement for the first-generation Ka, and it is based on the Fiat 500. Moreover, the Ford Ka is built at Fiat's factory in Tychy, Poland, which recently rolled off the 1 millionth Fiat 500. Ford of Europe design head Martin Smith told Autocar that the Ka produces absolutely no profit.

Moreover, the small car doesn’t fit into the company's global One Ford strategy due to the fact that it won’t pass a crash test in the United States as it was designed to suit European tastes. Despite this, no facelifts are planned. Elena Cortesi, Ford of Europe's director of social media, believes that Ka sales are still healthy.

Topics: ford, ford ka, city car

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