Ford announced today that 67 dealerships will be able to sell the brand new Focus Electric and all of them are located in New York, New Jersey and California. Sales will begin this month, while by the end of the year the Focus Electric will be available nationwide. For those folks who don’t know, the Ford Focus Electric was certified by EPA at the equivalent of 110 mpg in city driving.
The Focus Electric has a total range of 76 miles. In order to promote the Focus Electric, that is build at Ford’s Michigan Assembly Plant in Wayne, Mich., the American manufacturer teamed up with Yahoo!, the online media company. Ford said that it will launch a digital reality-show competition to promote the Focus Electric.
The program features two-person teams competing in challenges. As expected, the dealerships that will be able to sell the Focus Electric had to meet Ford requirements such as: at least two charging stations - one available for customer use and the other in the service department; dealers need to have one Focus Electric available at all times for demonstration purposes; dealers must have windows signs and materials to display point-of-purschase; dealers must participate in a Ford Go Green Dealer Onsite Facility Assessment in order to be able to cut operating expenses and reduce their carbon footprint.