Ford names former GM analyst Paul Ballew as chief data and analytics officer

Article by Christian A., on December 17, 2014

Ford Motor Co. has tapped former General Motors sales analyst Paul Ballew as chief data and analytics officer, making him in charge of research, analytics, processes, standards, tools and partner engagement. His appointment takes effect on Jan. 5, 2015, and he will report to chief financial officer Bob Shanks.

According to Ford, Ballew will be responsible with helping the carmaker better understand consumers’ wants and needs as vehicles are becoming more connected and being used in new ways.

In a statement, Ford chief executive Mark Fields remarked that taking data and analytics to the “next level inside Ford” connects works in mobility, connectivity, autonomous vehicles, performance and the customer experience.

After leaving GM in 2007, Ballew joined Nationwide Mutual Insurance Co. as senior vice president of customer insights and analytics. In 2012, he was placed as in charge of data operations, market research and analytics for Dun & Bradstreet Corp.

He also was a partner at J.D. Power and Associates. Carmakers have been finding ways to best use and secure data collected from their vehicles, customers and dealers. According to Fields, Ford is working on ways that customers who have agreed to share data can benefit from doing so.

Topics: ford

If you liked the article, share on:

Pin It

Comments

Recommended

Reddit user Jdubbswrx spotted a rather deceptive move coming from the German automotive manufacturer Audi. He posted an image of the supposed exhaust of the new 2018 Audi SQ5 sporting...
by - March 29, 2017
McLaren car owners will be thanking the automotive company as it has decided to roll out new goodies for the 540C, 570S and 570GT sports car line-up. From this series...
by - March 29, 2017
On July 11, Audi is set to reveal its flagship luxury sedan, the all new A8. And at this moment, none of us are sure how this model will look....
by - March 29, 2017
The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries