Ford names former GM analyst Paul Ballew as chief data and analytics officer

Article by Christian Andrei, on December 17, 2014

Ford Motor Co. has tapped former General Motors sales analyst Paul Ballew as chief data and analytics officer, making him in charge of research, analytics, processes, standards, tools and partner engagement. His appointment takes effect on Jan. 5, 2015, and he will report to chief financial officer Bob Shanks.

According to Ford, Ballew will be responsible with helping the carmaker better understand consumers’ wants and needs as vehicles are becoming more connected and being used in new ways.

In a statement, Ford chief executive Mark Fields remarked that taking data and analytics to the “next level inside Ford” connects works in mobility, connectivity, autonomous vehicles, performance and the customer experience.

After leaving GM in 2007, Ballew joined Nationwide Mutual Insurance Co. as senior vice president of customer insights and analytics. In 2012, he was placed as in charge of data operations, market research and analytics for Dun & Bradstreet Corp.

He also was a partner at J.D. Power and Associates. Carmakers have been finding ways to best use and secure data collected from their vehicles, customers and dealers. According to Fields, Ford is working on ways that customers who have agreed to share data can benefit from doing so.

Topics: ford

If you liked the article, share on:


Login or Create new account to add a comment!


We’re all excited as the year comes to an end especially as there are several things we’ve highly anticipated. Like always, the car industry has something new to offer; that’s...
by - October 28, 2016
Fuel economy is now an everyday term we hear and read in the automotive world. Just recently, some car manufacturers got into serious trouble for claiming false statements with regard...
by - October 28, 2016
More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016