Ford names Gaetano Thorel as VP of marketing at European headquarters

Article by Anita Panait, on March 15, 2012

Ford Motor has appointed Gaetano Thorel as vice president of marketing at Ford of Europe, effective July 1. Thorel currently sits as currently managing director of Ford of Italy, where he steered Ford to become the top-selling brand fox six consecutive years. Thorel will replace current Ford of Europe vice president of marketing Paul Thomas, who has decided to retire after serving the US automaker for 38 years. 

Thorel will have to relocate from Rome, Italy to Cologne, Germany, where the Ford’s European headquarters currently sits. He will report to Roelant de Waard, Vice President of Sales, marketing and Service of Ford of Europe.

According to de Waard, Thorel has gained wide experience in numerous marketing sales and service roles both in Ford of Italy and Ford of Europe. "We look forward to him bringing all his experience and enthusiasm to Ford's European Marketing team and in supporting our global brand," de Waard said. Thorel will be responsible for managing the product, pricing and communications for Ford of Europe.

To replace Thorel as managing director of Ford of Italy will be Domenico Chianese, a 15-year Ford veteran currently serving as the Italian unit's marketing director. Chianese’s new role will be to fortify Ford’s position as the number one foreign carmaker in Italy. Ford of Europe will try to bounce back this year, after posting pre-tax loss of $27 million despite selling 1.6 million units and hiking revenues by 15% to $33.8 billion. Ford attributed the loss on unfavorable exchange rate and heightened pressure to cut new-car prices.

Topics: ford, marketing, europe

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Driving the newest 2017 BMW 5-Series (G30), Clive Owen (Closer, Children of Men) returns to his role as “The Driver”. In this latest installment, what initially starts as a simple...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016