Ford names Gaetano Thorel as VP of marketing at European headquarters

Article by Anita Panait, on March 15, 2012

Ford Motor has appointed Gaetano Thorel as vice president of marketing at Ford of Europe, effective July 1. Thorel currently sits as currently managing director of Ford of Italy, where he steered Ford to become the top-selling brand fox six consecutive years. Thorel will replace current Ford of Europe vice president of marketing Paul Thomas, who has decided to retire after serving the US automaker for 38 years. 

Thorel will have to relocate from Rome, Italy to Cologne, Germany, where the Ford’s European headquarters currently sits. He will report to Roelant de Waard, Vice President of Sales, marketing and Service of Ford of Europe.

According to de Waard, Thorel has gained wide experience in numerous marketing sales and service roles both in Ford of Italy and Ford of Europe. "We look forward to him bringing all his experience and enthusiasm to Ford's European Marketing team and in supporting our global brand," de Waard said. Thorel will be responsible for managing the product, pricing and communications for Ford of Europe.

To replace Thorel as managing director of Ford of Italy will be Domenico Chianese, a 15-year Ford veteran currently serving as the Italian unit's marketing director. Chianese’s new role will be to fortify Ford’s position as the number one foreign carmaker in Italy. Ford of Europe will try to bounce back this year, after posting pre-tax loss of $27 million despite selling 1.6 million units and hiking revenues by 15% to $33.8 billion. Ford attributed the loss on unfavorable exchange rate and heightened pressure to cut new-car prices.

Topics: ford, marketing, europe

If you liked the article, share on:

Comments

Recommended

The Insurance Institute for Highway Safety gives its Top Safety Pick Award to the 2017 Chevrolet Bolt EV, and they have got videos of it during the crash test procedures...
by - June 22, 2017
The wait is finally over for Dodge enthusiasts; the company will be taking orders for the 2018 Challenger SRT Demon this Wednesday, 21 June. The model will have an asking...
by - June 21, 2017
Earlier this year, German automaker Opel revealed their largest SUV to date, the Grandland X as it made its debut online. The SUV, a European exclusive, comes in a sophisticated...
by - June 21, 2017
As though many would think the Fire Orange is already synonymous to BMW Motorsport, Century West BMW in Lankershim Boulevard, Studio City California went above and beyond in customizing the...
by - June 21, 2017
A lot of people would consider the 2018 Lincoln Navigator an SUV large enough to fit seven passengers comfortably, and still having a lot of cargo space. But not everybody...
by - June 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries