Ford names John Casesa as vice president for global strategy

Article by Christian A., on February 23, 2015

Ford Motor Co. has tapped John Casesa as its group vice president for global strategy, a newly created position that reports directly to chief executive Mark Fields. Casesa will sit on the post starting March 1 and will be in charge of investments in new products, technologies and business models.

Fields said in a statement that it is now very important Ford operates with a focus on delivering business today while also concentrating on anticipating and meeting the needs of customers many years from now. He remarked that Casesa knows the auto industry inside and out.

He added that Casesa’s deep experience and relationships will help guide and shape Ford’s global strategies. Casesa was the creator of the closely watched “Car Wars” report that assesses the competitiveness of auto product lines, as published by Merrill Lynch.

He was most recently senior managing director of Guggenheim Partners and was previously a partner with the Casesa Shapiro Group. He was also a product planning analyst at General Motors and co-owner of domestic and import dealerships in the northeastern United States.

Casesa remarked in a story Ford posted for its employees in January that Ford is facing a range of revived and new competitors, citing General Motors, Chrysler and Hyundai-Kia.

He noted that while the auto industry is healthy once again, rivalry has become stiffer and is placing “an enormous pressure” on car prices as well as Ford’s margins.

Topics: ford, strategy

If you liked the article, share on:

Comments

Recommended

British luxury automaker Aston Martin celebrates its new partnership with the Henley Royal Regatta sporting event by designing a one-off DB11 sports car that they recently revealed. The car explores...
by - June 28, 2017
The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries