Ford names Max Wolff as Lincoln’s design director

Article by Christian Andrei, on December 2, 2010

Ford Motor Co. has hired 38-year-old Max Wolff for its newly created position as Lincoln’s design director. Wolff, a native of Australia, will start working in this role on Jan. 3.

Wolff has served as the design director for Cadillac exteriors since 2007 and he now steps in this position in the wake of Ford's promise to offer seven “new or significantly improved” vehicles to Lincoln in the next four years.

Wolff had worked for General Motors Co. where he held different positions in design and was assigned in South Korea at GM Daewoo Auto & Technology. Wolff is credited for contributing to the design of the Chevrolet Cruze compact.

In 1988, Wolff began his career at GM's Australia unit, GM Holden Ltd. As Lincoln’s design director, Wolff will report to Moray Callum, Ford's executive director of design for the Americas.

The management team that Wolff will be joining is full of members who have global experience. Lincoln's group marketing manager, C.J. O'Donnell, and Lincoln's director of product development, Scott Tobin, have working experience in Asia, Europe and North America.

In a statement, Derrick Kuzak, Ford's group vice president of global product development, said that the company meant to hire a design director with global experience. He added that what Wolff offers is a “fresh perspective” that will challenge the company internally and bring it to new levels of prestige. [via autonews - sub. required]

Topics: ford, lincoln, design

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