Ford Motor Co. has announced that it is now taking orders for its Ford C-Max Hybrid, having a starting price of $25,995, excluding shipping charges. With the base price, the C-Max Hybrid is less expensive that its competitor, the Toyota Prius V wagon, which has a base price of $27,310 including shipping charges.
According to Ford, the five-passenger C-Max hatchback provides better fuel economy than the Prius V, which offers 42 mpg. Ford did not release details on the shipping charges and C-Max’s fuel economy rating. The C-Max Hybrid is Ford’s first dedicated hybrid model, and its introduction is in line of the company’s “power of choice” strategy.
The “power of choice” strategy aims to improve the fuel economy across Ford’s lineup and increase the company’s capacity to build electric vehicles. The C-Max features Ford’s SmartGauge with EcoGuide technology, which helps maximize fuel economy by displaying the vehicle’s mpg and thereby telling drivers to drive more efficiently.
Ford said its C-segment platform underpins the C-Max Hybrid. The five-passenger C-Max hatchback also features a “powersplit” system, which permits its electric motor and gasoline-powered engine to work as one or independently to reach maximum efficiency. The C-Max Hybrid will be powered by Ford’s new 2.0-liter Atkinson-cycle four-cylinder gasoline engine and a lithium ion battery system. According to Ford, C-Max regenerative braking system could recover over 95 percent of energy from braking and supplement it back to the hatchback.