The new head of Ford of Britain is Mark Ovenden, a long-time Ford Motor Co. sales executive who has overseen its operations in Russia for the last three years.
In 2006, he quit as the marketing director of Ford Britain in 2006 to join Ford Russia’s management team. In January 2010, he was named as the managing director for the fast-rising market. When Ovenden was in Russia, he led Ford to achieve rapid business growth.
He was also involved in the setting up of a new joint venture with Sollers, which is a significant part of Ford’s European growth strategy. Roelant de Waard, Ford of Europe's head of marketing, sales and service, said that Ovenden's broad experience makes him a perfect choice to oversee Ford in the UK, its largest European market.
In the first half, Ford sold 181,800 units in the UK, standing for a 15.3% market share. Ovenden, who will start the new job on August 15, is the chosen replacement for Nigel Sharp, who is set to retire from Ford after having served 39 years.
Furthermore, Andy Barratt will serve as the director of sales, leaving his role as director of Ford customer service division. He is the replacement for Jon Wellsmen, who will take on Barratt's role.
Anthony Ireson, the head of dealer operations, will serve as marketing director. Ireson is the replacement for Mark Simpson, who leads Ford's sales office in Russia, from serving as the head of marketing at Ford of Britain.