Ford on track to outperform Japanese brands in China

Article by Christian Andrei, on October 9, 2013

Ford Motor Co. is on track to outperform Japanese brands in China. Due to the protests against Japanese brands a year ago because of a territorial dispute, Toyota and Honda have been struggling. Ford has fallen behind the Japanese automakers as well as Hyundai in the Chinese market for most of the last decade.

Ford also fell behind General Motors and Volkswagen. Ford had lagged as it entered China quite late in the game. Ford’s sales in China sales are fast catching up to Nissan’s sales. An insider said that in China this year, Ford is expected to sell over 900,000 vehicles, including passenger cars and commercial vehicles, because of its expanded product lineup.

Ford has added two small SUVs and the redesigned Focus car to its lineup last year. Ford also launched the redesigned Mondeo car, a China version of the model sold in North America as the Fusion. Ford’s sales for January to August 2013 have risen by 50% to 551,738 vehicles. Ford is predicted to announce its September China sales information this week.

The Ford insider said that for this year, Ford is expected to sell over 900,000 vehicles, maybe close to a million in China this year. Toyota is aiming to sell about 900,000 vehicles and Honda is targeting about 750,000 in China this year.

Spokespersons at the two companies said that they’re on track to hit those targets. Nissan is hoping to achieve sales of 1.25 million vehicles. However, a Nissan company executive said that the company was "stretching to achieve" that objective.

Topics: ford, china

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