Ford overhauls and renames MyFord Touch to Sync 3

Article by Christian A., on December 14, 2014

Ford Motor Co.’s touch-screen infotainment system has been one of the reasons why the carmaker’s quality ratings have been on the decline. To mark its seriousness in overhauling the system, Ford is dropping the “MyFord Touch” name and will dub its newest version as the “Sync 3.” It is not the name that will only change, but also the entire system.

In fact, Ford is dropping the OS provided for by Microsoft and will use BlackBerry's in-car operating system, QNX. According to the carmaker’s product development chief and chief technical officer, Raj Nair, they incorporated more survey data and feedback into Sync 3 than it has when introducing any new vehicle.

He remarked that the Sync 3 is designed to be more intuitive and quicker than the current system that was rolled out in 2010. Nair disclosed that Sync 3 is designed to be “device agnostic,” which means it is compatible with any type of smartphone. Sync 3 also includes Siri Eyes Free capability for more seamless integration with iPhones.

During a demo, Najr remarked that Ford doesn’t want customers making a purchase decision “about a $30,000 automobile based on [a] $200 smartphone.” While the Sync 3’s 8-inch screen has the same size as MyFord Touch, it features larger text and touch zones as well as brighter background colors. The system’s voice controls also respond to more conversational language.

Parish Hanna, Ford’s global director of human machine interface, said in a statement that the system has lesser number of things on-screen to make control easier is designed to limit the number of times a driver needs to glance.

While the current system could only be upgraded by sending a new software or visiting a dealership, Sync 3 can automatically update itself via a wireless network. Sync 3 will be available starting in MY2016 vehicles and will be offered across Ford and Lincoln’s full lineups by the end of the 2016 calendar year.

According to Ford, the Sync 3 will come as standard on the Titanium trim level and can be availed as an option at a price comparable to that of MyFord Touch and MyLincoln Touch (around $1,000). Models with MyFord Touch will not be able to upgrade to Sync 3. [source: Ford]

Topics: ford, myford touch, sync

If you liked the article, share on:

Comments

Recommended

In 2014, Jaguar Land Rover’s Special Vehicle Operations revealed the F-Type Project 7. At that time, it was said to be the fastest accelerating road car carrying a 5.0-liter Supercharged...
by - May 29, 2017
There is an ongoing rumor going around the automotive community, and it’s aimed at BMW. The rumor? The German marque has reportedly axed the i5 Electric vehicle concept. These supposed...
by - May 29, 2017
Volkswagen's yearly Worthersee affair that happens in Austria is considered a hotbed for all types of cars from the German company's long and renowned history. Most of the gathering features...
by - May 29, 2017
Behold, the Rolls-Royce Sweptail! The Sweptail is probably the biggest two-seater car that has ever been built. It may look odd at first glance, and you may not be fond...
by - May 29, 2017
BMW just keeps on getting bigger and bigger, in terms of their lineup I mean. Just after unveiling the 8 Series Concept, they are now teasing us with an M8...
by - May 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries