Ford phasing out technology allowance given to dealers to teach customers to use Sync, MyFord Touch

Article by Christian Andrei, on September 25, 2013

The Ford brand is stopping the release of the technology allowance given to dealers to teach customers to use Sync and MyFord Touch, the notorious communication systems that have resulted to extensive owner complaints and damaged quality ratings. This allowance, which was intended to be temporary, will be phased out in two phases.

The $50 that Ford gives for each dealer that uses the Sync voice recognition system will be phased out at the end of this year. And then those who buy the 2015 models will not anymore receive the $75 that Ford gives dealers for each vehicle fitted with the MyFord Touch touchscreen interface that complements Sync.

It’s not yet known if Ford will replace this allowance. The automaker said that Ford will inform dealers about their future plans. This plan doesn’t affect the Lincoln brand. Even with the rising number of complaints, several dealers still think that it’s premature to stop the allowance. Several technology experts have been hired by numerous dealers to tutor customers after sales.

The timing is not correct, according to Jim Seavitt, owner of Village Ford in Dearborn, Mich. Seavitt had hired a specialist for this purpose and said that the allowance pays for his salary. Customers still go to the showroom to ask about the system. Seavitt said that customers from other dealerships even go to his showroom because of his specialist. Seavitt gets an allowance of $7,500 a month. He added that later on, cars will have modems and there will be more technology so the timing is just not right. [source: automotive news - sub. required]

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