Ford plans to deliver vehicles that are fuel-efficient, fun to drive and safe

Article by Christian Andrei, on August 22, 2012

Ford Motor Co. will be releasing the redesigned versions of the Fusion and Escape to the U.S. market later this year. These are the No. 2 and No. 3 top-selling models of Ford, falling behind the F-series pickup. Ford follows a simple philosophy when it comes to sales. CEO Alan Mulally has led the automaker to produce vehicles that are safe and enjoyable as well as have the most advanced technology and a high fuel economy.

Amid the recovery of Toyota and Honda, the market share of Ford has narrowed slightly. However, Mulally’s strategy is expected to prove that the moves to reinvent the company are worth the risks. The Fusion and Escape exemplify the idea that sophisticated features won’t only be available in luxury vehicles.

They will have features like active park assist, adaptive cruise control and blind-spot warnings. Ford experienced some difficulties with its MyFord Touch interactive infotainment system, which resulted to drops in quality surveys. However, Ford intends to continue with its technology push. On the other hand, the Lincoln luxury brand will attempt to differentiate itself from the Ford brand with its own series of technologies and styling.

Topics: ford

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries