Ford plans to deliver vehicles that are fuel-efficient, fun to drive and safe

Article by Christian Andrei, on August 22, 2012

Ford Motor Co. will be releasing the redesigned versions of the Fusion and Escape to the U.S. market later this year. These are the No. 2 and No. 3 top-selling models of Ford, falling behind the F-series pickup. Ford follows a simple philosophy when it comes to sales. CEO Alan Mulally has led the automaker to produce vehicles that are safe and enjoyable as well as have the most advanced technology and a high fuel economy.

Amid the recovery of Toyota and Honda, the market share of Ford has narrowed slightly. However, Mulally’s strategy is expected to prove that the moves to reinvent the company are worth the risks. The Fusion and Escape exemplify the idea that sophisticated features won’t only be available in luxury vehicles.

They will have features like active park assist, adaptive cruise control and blind-spot warnings. Ford experienced some difficulties with its MyFord Touch interactive infotainment system, which resulted to drops in quality surveys. However, Ford intends to continue with its technology push. On the other hand, the Lincoln luxury brand will attempt to differentiate itself from the Ford brand with its own series of technologies and styling.

Topics: ford

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