Ford planning a low-cost subcompact based on Fiesta

Article by Christian A., on September 10, 2012

The worldwide markets need a small subcompact and it appears that Ford knows this very well and as a result, the American manufacturer is considering building a new car based on the small Fiesta. According to Ford CEO Alan Mulally, the company is looking around the world at opportunities to offer a car priced below the Fiesta.

For those who don’t know, Ford already offers the Ka minicar in Europe, but the car is not quite a success. The new car would share a bigger platform with the Fiesta, which means it will offer more space and will be slightly larger than the well-known hatch. Still, we don’t have more details, but we do know that when it will go on sale, the car will wear the blue oval logo as Ford will not adopt a strategy seen at Renault.

The French manufacturer created a new low-cost brand in order to sell this kind of cars in worldwide markets. “We do not have a firm plan at the moment [for a global sub-B model], but clearly being competitive in every market segment is important,” Mulally said to Autonews.

Redefining the small car segment is the all-new Ford Fiesta. Set for debut in the 2012 Los Angeles Auto Show, the new Ford Fiesta is projected to achieve a 40 mph-plus fuel economy rating and will come with a new and exciting look as well as special features and technology for a more enjoyable driving experience.

Customers nowadays prefer to put emphasis on fuel economy but at the same time, they also want an expressive and fun driving experience. That is exactly what the new Ford Fiesta aims to do, according to Mark Fields, Ford President of the Americas. The new Fiesta is expected to raise the bar higher, in terms of driving experience, for small cars in North America. Being a leader in the small car segment, the new Fiesta aims to become better, from fuel efficiency, performance, connectivity to personality.

The new (and patented) 1.0-liter EcoBoost engine will help the new Ford Fiesta (the most dramatic and distinctive of them all) to achieve the best miles per gallon in the small car segment and is expected to deliver more than 40 mpg. This “landmark” engine has been selected for the Popular Mechanics 2012 Breakthrough Award and Engine Technology International’s International Engine of the Year Award in Europe, proving its quality all over the world.

Ford Fiesta is the American automaker’s best example for its commitment to provide the most fuel-efficient cars, SUVs and trucks. It is likely that the Ford Fiesta will become the most fuel-efficient non-hybrid subcompact in the U.S.

Even if the 1.0-liter EcoBoost represents big savings, it definitely doesn’t hold back on the road as it is capable of producing 123 horsepower per liter of engine displacement – for its size, that’s more power than the 108 horsepower per liter from the Lamborghini Aventador! Amazing!

Topics: ford, ford fiesta

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