This year, Jiangling Motors Company (JMC) is set to launch its own brand Yusheng as well as introduce the Maverick (Yihu) SUV Ford.
The introduction of Maverick has long been on the agenda for a long time within JMC, according to an official from JMC's supporting business. Recently, JMC reached a preliminary agreement with Ford and they are currently planning the infrastructure of this project.
An insider reveals that this partnership will be a great benefit to a more extensive cooperation with Ford and to the development of JMC's next lineup of passenger cars.
Last year, JMC announced that its production base in Nanchang will be used for the production of JMC's commercial cars and the passenger car Yusheng, as well as for Ford's Maverick as soon as they agree on a partnership with JMC.
Robert J Graziano, president and CEO of Ford Motor (China) Ltd. confirmed this report, adding that Ford will raise its investment in the Chinese market this year and aside from Chang'an, has plans for a broader cooperation with JMC.
In an interview, Wang Xigao, president of JMC, implied that both companies will make some follow-up moves.