Ford plans to add about 110 dealers this year in China

Article by Christian Andrei, on May 9, 2012

Ford Motor Co. has some catching up to do in China. Ford’s strategy to narrow the gap between Volkswagen and General Motors includes the addition of around 110 dealers in China in 2012, according to Joe Hinrichs, Ford's president of Asia-Pacifica and Africa. This is the same number of dealers added in 2011.

He said that Ford currently has about 400 dealerships in China. Hinrichs explained that within the next two years, Ford dealerships in China will have to hire about 25,000 workers. Ford has targeted the addition of 680 dealerships in China within three years. In April, Ford’s sales in China rose 24% to 54,881 units, driven by the demand for the new Focus. On the first few weeks that it has been offered, a total of 9,400 Focus units were sold.

Ford and its joint venture partners will launch 15 vehicles in China. Last April, the redesigned Focus became available and was launched by Ford's partner, Changan Ford Mazda Automotive Ltd. This vehicle was personalized to fit the local market. For instance, it features Ford's Sync voice recognition in Mandarin.

So far this year, Ford’s sales in China have reached 176,274 vehicles. In the statement, Hinrich said that Ford's investments in China and throughout Asia stand for its biggest and quickest global expansion in 50 years. This expansion has made the company realize that it could boost sales worldwide by about 50%.

He explained that with this expansion, sales will increase by 50% from 2010 to about 8 million vehicles annually by mid-decade to catch up with GM, VW and Toyota Motor Co. Ford is aiming to boost local production of the vehicles and hopes to partner with a big Chinese company.

Nonetheless, Ford is building on its commitment with a series of new investments. Ford said in early April that it will expand its Chongqing plant in southwest China. In mid-April, Ford said it will invest $760 million for the construction of a factory in Hangzhou outside Shanghai with capacity of 250,000 units by 2015. [source: Autonews]

Topics: ford, dealer, china

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Retired Formula 1 driver Jenson Button has just received his brand new McLaren MSO 675LT Spider. This was confirmed after McLaren Beverly Hills posted a picture on its official Instagram...
by - January 24, 2017
Ford and Toyota have come together in the hopes of standardizing their vehicles’ smartphone integration system. The open-source platform is said to compete with Google Android Auto and Apple CarPlay...
by - January 24, 2017
The race to autonomous driving has been dictated by the need to make the road safer and reduce the incidents of vehicle crashes. Several major carmakers in the world have...
by - January 24, 2017
The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries