Ford plans to launch a new marketing campaign in July

Article by Christian Andrei, on August 29, 2010

This July, Ford division will be launching a marketing campaign to promote the improved resale values of its vehicles. This fall, Ford will also be training dealers to push higher resale values.

A report from the Automotive Lease Guide revealed that Ford posted the largest increase of any automaker in ALG's Perceived Quality Study between fall 2009 and spring 2010.

The score is indicative of how consumers look at product quality. The top spot went to Honda. But then, Ford's higher scores indicate higher residual values for its vehicles.

In a media call, Jim Farley, Ford Motor Co. group vice president of global marketing, said that how the consumers perceive the company and its quality have huge impacts.

He talked about the massive benefit it could have to the company from a business standpoint since it can eliminate the discount and get back to pricing on quality and parity.

ALG's chief economist, Matt Traylen, confirmed that Ford's average car resale value was up by $2,400 from 2009 to 2010. These figures exclude light-truck values.

Traylen believes that the higher resale values and quality perception are due in part to Ford's being able to avoid a federal bailout. In addition, he pointed to Ford's restyling of the 2010 Fusion and Taurus sedans.

Topics: ford, marketing

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries