Ford plans to offer smaller SUVs to more countries

Article by Anita Panait, on May 31, 2013

Ford Motor Co. is introducing smaller sports utility vehicles to more markets around the world, hoping that growing demand for such units will continue. According to Erich Merkle, Ford’s sales analyst, Ford’s EcoSport subcompact SUV will be sold in over 60 countries by 2017, from the current 10. The Ford Edge will also be available in 40 countries by 2017, up from just 16 markets in 2012.

He noted that the carmaker has just started selling the Ford Escape, also known as Kuga outside North America, in China this year. Ford chief executive Alan Mulally wants the carmaker to beef up its SUV lineup with smaller models while trimming down production of larger units like Explorer SUV -- to entice consumers who want both cargo space and fuel economy. Smaller SUVs are posting significant growth as consumers in the US look for more compact models while buyers in developing countries like China and India become wealthier.

Ford chief marketing officer Jim Farley remarked that people around the world are “falling in love with this body style” for many reasons, one of which is its image. He noted consumers are becoming attracted to SUV because of their ground height, enough space for both passenger and cargo, and most recently, fuel economy. Deliveries of SUVs around the world have jumped 35 percent since 2005, and are expected to grow faster than industry demand through 2017 according to researcher IHS Automotive.

SUVs are also expected to account to 20 percent of the global vehicle sales by 2017. Tapping on this fast-growth vehicle segment would allow Ford to boost its financial performance outside North America. The carmaker’s North American operations remain the only solid provider of profits, earning $8.34 billion in pretax income in 2012 and $2.44 billion in the first three months of 2013.

Topics: ford, suv

If you liked the article, share on:

Comments

Recommended

During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries