Ford Motor Co.’s revenue increased by 25% in 2010 and for 2011, it is aiming to raise its Quick Lane store count and revenue by double-digit percentages. Don Cape, Ford's Quick Lane national sales manager, said that sales of Quick Lane, a network of quick-service shops owned and operated by Ford dealers, are on track to reach slightly more than $550 million in 2010.
Same-store sales climbed by 13% however, an influx of new shops coming online raised the network's overall sales by 25%.
Twelve stores will open on January 10. Including this number, 110 stores will have been launched in the last 15 months. This means that Ford will be adding about 600 total Quick Lane shops. And in 2011, Ford will be putting up 102 more stores.
A majority of the new Quick Lanes are large stores in metro areas. Cape said that many of these stores have five or more service bays.
He explained that the numbers really go up since the stores are “doing well.” Cape said that Quick Lane revenues are expected to exceed $600 million in 2011.
Ford is aiming for at least a 10% increase in same-store sales. No specific goal has been set for the network's overall sales gain. But Cape expects that the overall sales increase for the planned new stores will be about 20%. [via autonews - sub. required]