Ford preparing a police utility vehicle based on the new Explorer

Article by Christian Andrei, on August 29, 2010

Ford Motor Co.'s police program will continue to dominate the market because Ford is giving its customers what they want, according to Lisa Teed, brand marketing manager for Ford's police vehicle program. She indicated that police departments want two pursuit-rated vehicles in particular. The new Ford Police Interceptor was unveiled earlier this year.

The Interceptor, which is based on the same platform as the new flagship Taurus sedan, will replace the aging Crown Victoria when production is cut off next year. Since the patrol car accounts for 70% of all police vehicles sold in the US, it's to be expected that there were a few police departments that were not too happy about the change.

But as soon as Ford whips out the new technologies that would make the replacement model safer, faster and greener, most skeptics are swayed. Ford is currently preparing a police utility vehicle based on the same platform as the all-new Ford Explorer that will be revealed later in the year. Teed added that with the second vehicle, the market gets the flexibility that the departments need.

To develop both vehicles, Ford asks for input from its 27-member police advisory board, which has representatives from law enforcement agencies across the country. Teed explained that the company simply can´t conduct a traditional market research study similar to what's done on a retail product. She describes the police advisory board as having been instrumental and a benchmark for [the company].

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries