Ford preparing an aggressive advertising campaign for the 2011 Mustang

Article by Christian Andrei, on August 29, 2010

Sales of the Chevrolet Camaro sales have outpaced the Mustang through April but as you may know already Ford took back its sales crown in May.

An aggressive advertising campaign is being prepared by Ford Motor Co. to convince buyers that despite a minimal change in the exterior, the 2011 Mustang has had further improvements.

Steve Ling, Ford's North American car marketing manager, said that the 2011 Mustang is equipped with new 3.7-liter V-6 and 5.0-liter V-8 engines. Output will be split evenly between the two.

The Mustang also gets an optional glass roof and technology such as MyKey, a programmable key system. From the start of the year until April, Chevrolet sold 29,907 Camaros, compared to Ford's 20,836 Mustangs.

The last time the Camaro beat the Mustang in annual sales was 1985. It should be noted that GM did not sell the Camaro between 2005 and 2008.

Ling said that starting from a month ago, Ford has been running the first Mustang TV spot since 2006. The spot carefully plays up the V-6's 305 hp and 31 mpg highway fuel economy.

The 2010 V-6 Mustang is claimed to deliver 210 hp and 24 mpg on the highway. In June, Ford will start a print campaign that will promote the V-8 engine in enthusiast magazines as well as the V-6 in lifestyle magazines. For events this fall, Ford will use social media to promote appearances.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries