Ford preparing an aggressive advertising campaign for the 2011 Mustang

Article by Christian Andrei, on August 29, 2010

Sales of the Chevrolet Camaro sales have outpaced the Mustang through April but as you may know already Ford took back its sales crown in May.

An aggressive advertising campaign is being prepared by Ford Motor Co. to convince buyers that despite a minimal change in the exterior, the 2011 Mustang has had further improvements.

Steve Ling, Ford's North American car marketing manager, said that the 2011 Mustang is equipped with new 3.7-liter V-6 and 5.0-liter V-8 engines. Output will be split evenly between the two.

The Mustang also gets an optional glass roof and technology such as MyKey, a programmable key system. From the start of the year until April, Chevrolet sold 29,907 Camaros, compared to Ford's 20,836 Mustangs.

The last time the Camaro beat the Mustang in annual sales was 1985. It should be noted that GM did not sell the Camaro between 2005 and 2008.

Ling said that starting from a month ago, Ford has been running the first Mustang TV spot since 2006. The spot carefully plays up the V-6's 305 hp and 31 mpg highway fuel economy.

The 2010 V-6 Mustang is claimed to deliver 210 hp and 24 mpg on the highway. In June, Ford will start a print campaign that will promote the V-8 engine in enthusiast magazines as well as the V-6 in lifestyle magazines. For events this fall, Ford will use social media to promote appearances.

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