Ford preparing eight new models for the Southeast Asian Nations within five years

Article by Christian A., on September 22, 2011

Eight new models will be released by Ford Motor Co. in the Southeast Asian Nations over the next five years. Ford aims to tap into the growing vehicle sales in Indonesia. Last week, PT Ford Motor Indonesia Managing Director Bagus Susanto said that Ford intends to open four more dealerships in Indonesia by the end of 2011 to have 40 in all. Ford will also add models so that its market share could increase by its current 1.9%.

Susanto said that Ford will enter new segments but he declined to reveal which models will be released. He also didn’t say how much share the company is aiming to achieve. Susanto said that setting up retail outlets is considered an investment as well. He said that Ford sales in Indonesia from January to August 2011 increased by 170% compared to the 10,681 units sold in the same period the previous year.

This is partly attributed to the demand for the Fiesta subcompact, which made up 40% of sales. This vehicle was presented in November. This Asian expansion is included in Ford CEO Alan Mulally's plan that by 2015, its annual global sales will go up by 50% to 8 million vehicles.

But Ford isn’t the first major automaker to pay attention to this region. General Motors Co. intends to spend up to $150 million to begin the production of a new model at a plant in West Java. Toyota Motor Corp. is also planning to spend 26.3 billion yen ($344 million) to put up a second plant in Indonesia.

The vehicles that Ford sells in Indonesia are actually built in Thailand. Ford has secured 15.5 billion baht ($506 million) in loans from three Thai financial institutions last July to build a new passenger car manufacturing plant.

Topics: ford

If you liked the article, share on:

Comments

Recommended

Skoda recently launched the new Karoq compact SUV as a replacement model to its now-defunct Yeti small crossover. Slotted below the newly introduced Skoda Kodiaq, the new Karoq features a...
by - May 23, 2017
There are already rumors suggesting that the next generation BMW 5-Series GT is expected to be joining the 6-Series range. The latest reports instead tell us that that 3-Series GT...
by - May 23, 2017
In 2004, the British marque Rolls-Royce officially entered South Korea with the opening of their showroom located in Seoul before opening their second showroom last September in Busan. Now RR...
by - May 23, 2017
In a game-changing move, Ford has revealed that it will soon produce its first ever all-electric CUV that will be built to be electric from the ground up, and it...
by - May 23, 2017
The wait for the Mustang’s GT-based Super Snake concept to be released is finally over. Shelby had recently collaborated with Ford Performance and Borla to come up with something that...
by - May 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries